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Senior User Acquisition Manager (Bing)

External
ruby-labs logoRuby-labs · Serbia
Full-timeRemote3d ago
ExcelTableau
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About the role

Ruby Labs is a leading technology company specialising in innovative consumer products across multiple technology sectors. The company focuses on D2C (Direct-to-Consumer) subscription products. Our innovative teams are driving the future of consumer-led products, and we're always looking for passionate individuals to join us. Learn more about our story at: https://rubylabs.com/about-us/ We are looking for a Senior User Acquisition Manager to own and scale Bing (Microsoft Advertising) as a performance channel for one of our core D2C subscription products. The channel is live today, but current volumes are below what we believe Bing can deliver - you will be fully responsible for changing that: strategy, budget, campaign structures, and consistent, high-ROI growth, driving subscriptions through web funnels. This is a hands-on role suited for someone who has already run Bing at six-figure monthly spend and knows how to scale search volume profitably. You are expected to make independent, data-driven decisions, present a clear weekly channel strategy, and deliver consistent, predictable growth. The bar is high and so is the upside - performance here is directly and significantly rewarded, and strong operators take on bigger scope fast.

Responsibilities

  • Channel Ownership & Performance
  • Own and optimise the Microsoft Advertising account end to end - structure, bidding, budget allocation, scaling.
  • Grow channel volume well beyond current levels while maintaining efficient CPA and positive ROI.
  • Prepare and present a clear weekly channel strategy with results and next steps.
  • Search Strategy & Expansion
  • Design and refine campaign structures, keyword strategies, and bidding approaches.
  • Test and scale campaign types beyond core search, including Microsoft Audience Network.
  • Expand into new geos and segments based on performance data.
  • Creative & Messaging Collaboration
  • Work closely with the creative team on ad copy and assets for search and audience placements.
  • Test new angles and messaging strategies, scaling what performs.
  • Provide data-driven feedback to guide copy and creative direction.
  • Analytics & Data
  • Build custom performance models, analyses, and reporting in Excel, Tableau, and Mixpanel.
  • Develop growth plans based on CPA, ROI, and ARPU cohort data with the data team.

Requirements

  • Must-Have Experience
  • 3+ years of hands-on paid search experience, with Bing (Microsoft Advertising) as a channel you have owned.
  • Experience managing six-figure monthly ad spend on Bing specifically, with clear ROI accountability.
  • Proven track record scaling Bing volumes profitably - growing the channel, not just maintaining it.
  • Experience driving subscriptions through web funnels (web-to-web) for D2C products (optional).
  • Deep Microsoft Advertising platform knowledge: account structures, keyword strategy, bidding, and audience targeting.
  • Multi-GEO experience running and scaling search campaigns across multiple countries.
  • Advanced Excel skills plus proficiency in Tableau and Mixpanel - you build your own performance models and frameworks.
  • Operating Attributes
  • Autonomous and proactive - takes full ownership of the channel and operates with minimal oversight.
  • Highly analytical - every scaling and kill decision is grounded in data, not intuition alone.
  • Growth-oriented - focused on finding the volume the channel is not delivering today.
  • Fast under load - runs multiple campaigns, tests, and reporting streams in parallel without letting quality slip.
  • Clear, direct communicator - presents insights, results, and recommendations to stakeholders.
  • Location
  • Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Benefits

Discover the perks of being part of our vibrant team! We offer:Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!Interview ProcessAfter submitting your applicatHealth insurancePaid time offRemote work optionsFlexible schedule

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