Meritage Hospitality Group, headquartered in Grand Rapids, MI, is one of the nation's premier restaurant operators with more than 300 restaurants operating in 15 states. We are one of the largest Wendy's franchisees and just opened our first Bojangles restaurant. In addition to quick service, we have developed West Michigan casual dining concepts The Blue Porch and M
Responsibilities
Responsibilities and Essential Duties:
Local Restaurant Marketing & Sales-Driving Initiatives
Coordinate local restaurant marketing (LRM) requests from intake through fulfillment, contributing to strategy and ensuring field teams receive accurate materials and instructions on schedule.
Maintain the LRM tracker and program records to provide clear visibility into active and completed initiatives.
Support sales-driving programs and community partnerships at the restaurant level - including kids' nights, anniversaries, school fundraisers, third-party delivery and catering promotions, and media partner programs - managing logistics and associated payments.
Digital Communications
Manage customer-facing digital channels, keeping online ordering systems, delivery platforms, the corporate website, and the intranet current with limited-time offers and brand standards.
Coordinate social media content and campaign assets in partnership with the marketing team.
Maintain in-restaurant digital experiences, including digital signage, RSC screens, and music programming for holidays and promotions.
Steward the brand asset library so current, approved materials are readily available.
Out-of-Home Advertising
Manage out-of-home advertising programs - maintaining placement and availability records, processing related invoices, and supporting annual contract renewals.
Internal Communications
Serve as a central point of contact for marketing requests by monitoring the marketing inbox and routing or responding appropriately.
Produce and distribute recurring internal communications, including the weekly Monday memo and the monthly company newsletter.
Administer employee recognition programs and support corporate store order coordination.
Philanthropy & Community Stewardship
Coordinate charitable and community programs end to end - including foundation campaigns, children's charity partnerships, Dine to Donate events, and donation and gift card requests - managing materials, field distribution, payments, and reporting.
Real Estate & Restaurant Openings & Closings
Maintain real estate tracking resources and support restaurant openings, closings, and remodels, including required surveys, construction-phase signage, and grand opening and anniversary planning.
Recruiting Support
Support talent acquisition through recruiting materials, social media advertising, and related design needs.
Other Duties as assigned
What We Expect From You
Associate or bachelor's degree in marketing, communications, business, or a related field, or equivalent experience.
1-3 years of experience in marketing, communications, or administrative coordination; restaurant or multi-unit retail experience a plus.
Strong organizational skills with the ability to manage multiple concurrent programs, trackers, and deadlines.
Proficiency in Adobe Creative Suite
Proficiency in Microsoft Office (Excel, PowerPoint, Outlook); familiarity with social media platforms, digital signage, or design tools (e.g., Canva, Adobe) a plus.
Clear written communication skills for internal memos, newsletters, and field instructions.
Detail-oriented and dependable, with a service mindset toward restaurant field teams.
Ability to handle invoice approvals and payment requests accurately.
What You Can Expect From Us
As a member of Meritage, you will enjoy the following benefits:
Competitive base salary and bonus plans
Health insurance, including medical, dental, vision, and HSA options
Paid Time Off and Holidays
401k
Meal discounts at all Meritage affiliated restaurants
Plus various additional perks and benefits
Benefits
Health insuranceDental insuranceVision insurance401(k)Performance bonus
Additional Information
Meritage Hospitality Group is seeking a Marketing Coordinator to join the team!
Mhgi · Grand Rapids, MI