MarTech Identity Expert Lead

About the role

As a dedicated MarTech Identity Expert Lead, you will be enabling a Marketing Technology Transformation with a focus on new technologies like a Customer Data Platform (CDP) and Customer Relationship Management (CRM) tool, and how these technologies enable USAA to identify and engage those prospects who can qualify for USAA Membership and the suite of products/services USAA offers to them. The candidate will work closely with various Technology (information, data and capability architecture) teams as well as various Business functions which include, but are not limited to Product Management, Risk Management, Model Management, and Process Excellence. Leads the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers' (internal/external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and/or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments for Digital and Technology products of complex and significant scope (portfolio level or enterprise reach). Ensures strategic alignment across the product and its stakeholders, suppliers, and customers This role is remote eligible in the continental U.S. with occasional business travel. However, individuals residing within a 60-mile radius of a USAA office will be expected to work on-site 4 days per week. Relocation assistance is not available for this position.