Temporary, Director Experiential

About the role

The Director, Brand Experience leads the strategy, development, and execution of integrated marketing and experiential programs for key client accounts. This role blends strategic leadership, client partnership, creative collaboration, and operational oversight to deliver high-impact brand experiences from concept through execution and measurement. The Director serves as a senior day-to-day client lead , guiding cross-functional teams, mentoring junior staff, and ensuring programs drive measurable impact for clients while meeting agency standards for creativity, execution, and financial performance.

Responsibilities

• Strategy & Program Development
• Lead the strategic development of integrated marketing, promotional, and experiential programs aligned to client business objectives
• Translate client goals, cultural insights, and industry trends into clear program strategies and creative briefs
• Guide cross-disciplinary teams in concept development and program ideation
• Lead and facilitate brainstorm sessions and creative workshops
• Develop program frameworks, activation strategies, and execution roadmaps
• Ensure experiential programs are integrated across social, digital, PR, and influencer channels
• Apply audience insights and industry trends to strengthen strategic recommendations and innovation
• Account & Client Leadership
• Serve as primary day-to-day client lead across assigned programs and accounts
• Build strong client relationships and act as a trusted advisor on experiential and brand engagement strategy
• Lead client communications including presentations, program updates, and strategic recommendations
• Manage program scopes, timelines, and deliverables across multiple initiatives simultaneously
• Understand client business objectives, competitive landscape, and industry dynamics to proactively identify opportunities
• Identify and drive opportunities to grow accounts through new capabilities, program expansions, or strategic initiatives
• Mentor and guide junior team members on account management and program execution
• Experiential Production & Execution
• Oversee the end-to-end planning and execution of experiential programs and brand activations
• Lead development of production documentation including: Production timelines and schedules
• Run-of-show documents
• Vendor briefs
• Staffing plans and training materials
• Key messaging frameworks
• Source, negotiate, and manage external vendors and production partners
• Ensure operational excellence across program execution, troubleshooting challenges and implementing solutions in real time
• Provide senior oversight during live activations and events
• Financial & Operational Management
• Manage program budgets, forecasting, and financial performance across accounts
• Oversee program setup and tracking within agency financial systems
• Ensure projects are delivered on budget and within scope while maintaining profitability
• Review vendor contracts, invoices, and billing coordination
• Monitor financial performance across programs and identify opportunities for cost efficiencies
• Measurement & Reporting
• Define program KPIs and success metrics in collaboration with clients and internal teams
• Lead development of campaign recaps and performance reporting
• Translate program results into actionable insights and strategic recommendations for future initiatives
• Ensure measurement frameworks are aligned with client business objectives
• Business Development & Agency Contribution
• Support new business efforts, including RFP development, proposal writing, and pitch presentations
• Partner with cross-disciplinary teams to develop integrated marketing concepts for prospective clients
• Contribute to agency thought leadership, case studies, and award submissions
• Actively build industry relationships and represent the agency within the experiential marketing community

Requirements

• Bachelor's degree in marketing, communications, advertising, or a related field
• 5+ years of experience in experiential marketing, brand activations, or integrated marketing
• Demonstrated experience managing complex experiential programs and client relationships
• Experience integrating experiential campaigns with digital, social, and PR strategies
• Strong strategic thinking and creative problem-solving abilities
• Proven ability to manage multiple projects, teams, and timelines simultaneously
• Strong leadership and mentorship skills
• Excellent communication, presentation, and client management abilities
• Working knowledge of public relations and integrated marketing programs
• Passion for culture, entertainment, sports, and brand experiences
• An employee's pay position within the salary range will be based on several factors including, but not limit

Additional Information

We are in relentless pursuit of an equitable and inspiring workplace that is respectful of all, reflects and represents the world in which we live, and fosters trust, collaboration and belonging. Consistent with this approach, we hire the best qualified candidates for all positions.

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