Business Analyst - Intake/Lead Ops/Marketing

About the role

About Tort Experts At Tort Experts , we are redefining the landscape of performance marketing in the legal sector. Our mission is to democratize access to information for individuals who have been injured, connecting them with law firms that can truly advocate for their rights and achieve successful outcomes. As an innovative, vertically integrated legal case acquisition marketing company, we leverage cutting-edge technology, data-driven insights, and a commitment to transparency to disrupt the status quo. Joining Tort Experts means becoming part of a dynamic team that is passionate about making a meaningful impact. We foster a collaborative environment where creativity thrives, and every team member plays a vital role in connecting qualified claimants with the representation they deserve. If you're looking for a workplace where your contributions can truly make a difference, and where innovation meets purpose, Tort Experts is the perfect place for you. About the role We are hiring a Business Analyst to strengthen our Intake, Lead Operations, and Marketing team by owning reporting, reconciliation, and proactive analysis across lead sources, campaigns, and the intake funnel. This role ensures accuracy in lead counts, marketing spend, and conversion data, surfaces performance insights, and creates scalable reporting solutions that empower the entire team. The ideal candidate is mid-level, highly analytical, and able to take full ownership of results with minimal oversight. They are adept at spotting trends across paid media and intake performance, building actionable reports, and anticipating issues before they become problems. Over time, this role may evolve into a companywide business analyst position, with broader responsibility for insights and reporting across teams. Location: Remote (must be available 9am - 5pm ET) What you'll do Lead & Marketing Reporting & Reconciliation Lead Data Reconciliation: Own the process of reconciling lead counts and spend between ad platforms (Google, Meta, TikTok), call tracking, and our intake/CRM systems (Litify, Salesforce), resolving discrepancies independently. Custom Reporting: Deliver accurate, stakeholder-ready reports on lead volume, cost per lead (CPL), cost per acquisition (CPA), and intake funnel performance, while continuously improving report templates and workflows. Call Center & Intake Performance Monitoring Baseline & Monitoring Ownership: Own baseline establishment and ongoing monitoring for call center KPIs - connection rates, speed-to-lead, time-to-answer, agent conversion, turn-down and rejection patterns, and no-undialed-lead compliance. Proactive Alerting: Be the first to know when something's off: build the reports, set the thresholds, and surface deviations proactively. Leveraging automations are a plus Proactive Analysis & Insights Issue Detection: Monitor conversion rates, lead quality, and profitability by channel, campaign, lead type, and field values to proactively spot risks (e.g., spend waste, declining lead quality, intake bottlenecks) and opportunities. Performance Analysis: Provide insights into campaign and channel profitability, bid/pricing effectiveness, attribution accuracy, and lead monetization trends from click through signed case. Self-Serve Reporting: Build dashboards and recurring reports that give marketing, intake, and leadership visibility into critical KPIs such as spend pacing, CPL, intake-to-retainer conversion, SLA compliance without requiring manual analysis each time. Scalable Insights: Develop frameworks for analyzing trends that can be reused across campaigns, channels, and case types. Operational Excellence & Financial Control Accuracy Safeguarding: Ensure all reconciliations, reallocations, and reports are error-free and backed by clear data sources across ad platforms, call tracking, and intake/CRM systems. Process Improvement: Identify inefficiencies in reporting and reconciliation between marketing spend, lead delivery, and intake outcomes, and create scalable solutions that save time and reduce errors. Collaboration: Support the Director of Performance Marketing, Director of Operations, and the Intake leadership team by taking on data-heavy work, freeing leadership to focus on strategy, channel growth, and team performance. Cross-Functional Support Internal Communication: Participate in marketing, intake, and finance threads to share reconciled numbers, reporting deliverables, and updates related to budget reallocations and lead quality. Vendor & Partner Interaction: Join occasional calls with software vendors, media vendors, lead suppliers, or call center partners to clarify data, while leaving strategic and contract discussions to leadership. Qualifications Experience: 4-6 years in business analysis, marketing analytics, intake/lead operations, or related analytical roles. Experience in legal case acquisition, performance marketing, lead generation, or call center reporting is strong