Manager, Integrated Campaigns

About the role

Our growth marketing team owns pipeline. This role is the engine behind it, owning the programs and campaigns that turn strategy into pipeline. You translate product marketing and brand direction into campaigns that delight our audiences, and you hold yourself and your team accountable to what those programs produce. This is a player-coach role in the truest sense. This includes owning campaigns directly - building the plan, driving execution, and consistently reporting results alongside your team. You'll also use AI as a force multiplier: to move faster, think sharper, and help your team scale output without scaling headcount. The operating system matters as much as the campaigns. You'll own the campaign planning and prioritization process, keep cross-functional stakeholders aligned, and bring structure to a demand gen function that touches every channel and every segment. This role reports to the Director of Growth Marketing and sits alongside the Marketing Ops lead. Programs and ops together form the backbone of the growth marketing team. What You Own Drive integrated campaigns from strategy to results, coordinating across direct reports and indirect contributors through influence and clear campaign briefs Maintain a forward-looking campaign portfolio view: what we're running, what we're building, and how the full slate maps to revenue and pipeline targets. Manage and develop direct reports (3-5) and agency/contractor support, with responsibilities spanning performance marketing, customer marketing, field marketing, and events marketing. Own the campaign operating model, including how requests are surfaced, prioritized, and resourced across growth marketing, PMM, partners, customer success, and sales Analyzing performance trends on weekly and monthly basis, identifying and implementing special initiatives (within team and cross-functional) designed to improve performance. Champion AI-enabled ways of working across your team, from campaign planning and copy iteration to performance analysis and reporting - and help the team scale output without scaling headcount Partner with RevOps, PMM, and Sales on audience targeting, ICP prioritization, and funnel handoffs Build and own a repeatable programs reporting cadence - pipeline contribution, channel efficiency, campaign ROI - and develop a clear point of view on optimization. Performance Objectives 30 Days - Ramp Up & Foundations Goal: Learn the team, understand the programs, and start contributing. Complete system access and meet key stakeholders across growth marketing, RevOps, PMM, and Sales Get current on all active campaigns and programs and understand what's live, what's in flight, and what's been paused or deprioritized Review the current campaign planning and prioritization process, team operating rhythm, and existing performance reporting Hold 1:1s with direct reports to understand their workload, goals, and where they feel stuck Audit current AI usage across the team and identify two or three high-friction tasks that are agent candidates Deliverables: 30-day findings summary with top 3 observations and a proposed focus area for the next 90 days Initial read on direct report goals, workload, and team operating norms Identify and begin taking ownership of one core campaign 60 Days - Ownership & Execution Goal: Take the wheel. Run the programs. Start building the operating system. Own the campaign calendar, planning and prioritization process end-to-end including cross-functional alignment and stakeholder communication Launch or significantly advance at least two programs with clean attribution and defined success metrics Establish a team operating rhythm: weekly standups, campaign status tracking, clear SLAs Identify one process gap in the programs function and deliver a documented fix Deliverables: Programs portfolio snapshot: active campaigns, pipeline contribution to date, and a prioritized backlog Active campaign ownership: currently running at least one campaign end-to-end as direct owner Documented process improvement for at least one campaign planning, reporting, or ops gap Introduce at least one AI-enabled workflow into the team's operating rhythm (brief generation, copy iteration, performance summarization, etc.) 90 Days - Impact & Growth Goal: Demonstrate full ownership. Show what the team can do when it's running well. Deliver a campaign retrospective on at least one completed program and share fi

Additional Information

About OpenSesame OpenSesame is disrupting the workforce development industry, leveraging an AI-powered marketplace of more than 50,000 skills courses, complemented by assessments, content authoring, curation, personalized learning pathways, and virtual coaching. eLearning is delivered seamlessly through existing enterprise systems and in the flow of work. More than 2,000 companies, including 150+ of the Global2000, rely on OpenSesame to develop the world's most productive and admired workforces.

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