Global Head of Marketing & AI Innovation

About the role

We are seeking a hands-on Global Head of Marketing & AI Innovation to build and lead a modern, AI-enabled marketing function. In this role, you will transform how marketing operates across content, design, campaigns, reporting, and workflows by embedding AI into day-to-day execution. You will own the global marketing strategy across brand, digital, website strategy, and client and expert engagement, ensuring alignment with company growth priorities. The ideal candidate will lead a global team to build a more efficient and data-driven marketing operation-accelerating content production, improving campaign performance, and unlocking better insights to support faster, smarter decision-making. This is an opportunity for a strong marketing leader who is highly comfortable leveraging AI to drive execution at scale. You will take ownership, lead cross-functional initiatives, and build a more agile, scalable, and high-performing AI-enabled marketing organization that delivers measurable business impact. This is a hybrid position. We are seeking candidates who are either based in New York City or willing to relocate.

Responsibilities

• AI & Automation Strategy
• Define and execute the AI and automation roadmap across the marketing and revenue technology stack
• Identify, prioritize, and deliver scalable AI-driven marketing use cases aligned to business goals and operational efficiency
• Translate business needs into AI-enabled solutions in partnership with data, engineering, and revenue teams
• Lead end-to-end execution of AI initiatives from concept through delivery, including defining requirements, success metrics, and governance
• Partner closely with sales and senior stakeholders to integrate AI-enabled processes and communicate strategy, progress, and impact through executive-level presentations
• Marketing Execution
• Lead the global marketing function and a team of 15+ while developing a modern, digital-first marketing operation across content creation, reporting, and marketing operations
• Coordinate with internal stakeholders to ensure marketing projects move forward efficiently and deadlines are met
• Drive AI-enabled transformation across marketing workflows to increase speed, scale, and efficiency
• Develop and execute integrated marketing campaigns that support demand generation, client acquisition, retention, and revenue growth across key markets and segments
• Manage the global marketing budget, external agencies, vendors, and tools to ensure resources are allocated effectively, and marketing investments deliver measurable impact
• Brand Strategy
• Refine and evolve the company's brand positioning, messaging, and market narrative to ensure consistency across client, expert, employee, and candidate audiences
• Partner with client-facing teams to create marketing materials and campaigns that drive client engagement and revenue growth
• Leverage AI-driven insights to inform positioning, segmentation, and messaging strategy
• Support employer branding initiatives by developing content and messaging that strengthen the company's reputation, culture, and talent attraction efforts
• Own website strategy, content, SEO, conversion optimization, and overall digital performance to improve engagement, lead capture, and brand visibility
• Reporting & Measurement
• Define and report on success metrics for AI and automation initiatives
• Serve as a strategic partner to the executive leadership team, providing marketing insights, performance reporting, and recommendations that support company priorities
• Leverage dashboards and reporting to measure impact across pipeline, conversion rates, efficiency, and revenue
• What You Have:
• 12+ years of related experience across marketing, program management, or product ownership roles within a complex organization
• Significant AI expertise with a proven track record of delivering AI-driven capabilities and measurable business impact
• Strong B2B marketing experience in professional services, information services, SaaS, consulting, financial services, or another relationship-driven business
• Proven ability to apply AI and automation to increase efficiency, improve marketing productivity, strengthen business outcomes, and support revenue growth
• Strong analytical mindset with experience using data to evaluate marketing performance, optimize campaigns, and communicate impact to senior leadership
• Fluency with AI and creative tools such as ChatGPT, Claude, Canva AI, Adobe AI/Creative Suite, or similar platforms to enhance go-to-market execution
• Experience with marketing automation, CRM systems, campaign management platforms, and reporting tools (e.g., HubSpot, Salesforce, Marketo, Qualified, Outreach, Looker, Tableau)
• Excellent leadership, communication, and change-management skills, with the ability to influence global functions and regions
• Experience managing marketing budgets, vendors, agencies, and technology investments

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