Associate eCommerce Manager - D2C

Responsibilities

• Execute and optimize the D2C merchandising strategy to drive conversion and deliver an exceptional online shopping experience.
• Maintain accurate , up ‑ to ‑ date product data (pricing, availability, attributes, categorization).
• Improve findability and product discovery through optimized navigation, taxonomy, and search.
• Leverage your design skills and partner with UX/UI and creative teams to enhance page layouts, content presentation, and digital experience.
• Utilize data analytics tools to monitor key performance indicators (KPIs) related to D2C product sales, conversion rates, and customer engagement.
• Analyze sales trends, customer insights, and competitive activity to inform merchandising decisions.
• Identify and execute upsell and cross-sell opportunities to maximize AOV and repeat purchase rates .
• Conduct A/B testing to validate hypotheses and support continuous experience improvement.
• Leverage SEO & AEO best practices to drive organic traffic and improve search rankings.
• Build monthly product forecasts and provide input on inventory planning to ensure consumer demand is met.
• Support promotional planning with margin analysis, forecasting, and onsite activation strategy .
• Support D2C photo/video shoots to ensure consumer focused assets are captured and optimized.
• Partner with Marketing on product launches, campaigns, promotions, and storytelling.
• Collaborate with IT and operations teams to support backend integrations related to order management, fulfillment, and inventory visibility .
• Contribute to global expansion workstreams, including requirements gathering, user experience considerations, and regional eCommerce standards.

Requirements

• Required:
• Bachelor's degree in Marketing , Business, or a related fiel d
• 3+ years of experience in eCommerce merchandising, digital operations, or UX within a D2C environment.
• Strong understanding of eCommerce platforms (Shopify preferred) and online retail best practices
• Experience using analytics tools to drive decision ‑ making.
• Excellent organizational and project management skills.
• Strong collaboration skills and ability to work effectively across global teams and time zones.
• Entrepreneurial mindset - comfortable with ambiguity, resourceful, and proactive.
• Preferred:
• Knowledge of European eCommerce practices and localization requirements.
• Familiarity with fitness , wellness or related industries
• Familiarity with SEO and AEO best practices for product and category content.
• Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team me

Benefits

Additional Information

Join us as we empower the world to work out, creating healthier lives together. We are seeking a highly motivated Associate eCommerce Manager to join our global team of eComm pros, driving eComm expansion and excellence across the world . This role manages day ‑ to ‑ day site operations, merchandising strategy, content execution, and site experience improvements for our U.S. consumer storefront, while also contributing to the international growth of D2C . The ideal candidate combines strong analytical skills, eCommerce merchandising expertise , and a consumer ‑ first mindset to deliver a best ‑ in ‑ class shopping experience. **This is a hybrid position based out of our Global HQ in Rosemont, IL - M/F remote and T-Th are in-office collaboration days ** # LI-Hybrid

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