Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Additional Information
Amazon Web Services is seeking a results-driven Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs targeting AWS's top 2,000 Greenfield enterprise customers within a designated industry. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through targeted marketing initiatives that convert high-potential greenfield accounts into active AWS customers.
The Account-Based Marketing Manager will own the end-to-end execution of industry ABM programs focused primarily on the top roughly 2,000 greenfield accounts across North America- enterprise organizations with significant cloud potential that have not yet adopted AWS as their primary platform.
Working backwards from customer needs, you will create data-driven, multi-channel campaigns that accelerate pipeline and revenue growth within this critical greenfield segment. This role requires strong project management skills, analytical capabilities, and the ability to influence cross-functional stakeholders.
Key job responsibilities
- Design and execute territory-specific ABM campaigns (1:1, 1:few) targeting top 2,000 greenfield accounts that align with global frameworks and drive measurable business impact
- Build and maintain strong relationships with sales teams to understand greenfield account priorities and translate them into effective marketing programs that accelerate first-workload adoption
- Analyze customer data, buying signals, and market trends to identify and prioritize high-potential greenfield accounts and inform campaign strategy and optimization
- Create and implement multi-channel programs (events, digital, direct) that deliver personalized customer experiences
- Partner with regional marketing teams to ensure ABM programs complement broader field marketing efforts
- Drive operational excellence through standardized processes, documentation, and best practices
- Track and report on program performance, using data to optimize and scale successful approaches
- Manage program budgets effectively, demonstrating frugality while maximizing impact
- Collaborate with global ABM community to share learnings and adopt proven practices
- Develop and manage account-level ABM plans with tiered engagement models (1:1, 1:few, 1:many) tailored to account maturity, buying stage, and industry vertical
- Leverage intent data platforms (6sense, Bombora, TechTarget) to identify in-market greenfield accounts and orchestrate real-time, signal-based campaign activations
- Build persona-based content strategies targeting C-suite, IT decision-makers, and line-of-business buyers with personalized messaging across the full buyer journey
- Design and execute integrated ABM plays that span paid media, programmatic display, LinkedIn advertising, executive events, direct mail, and digital experience personalization
- Orchestrate multi-touch ABM sequences using marketing automation (Marketo/HubSpot) and ABM platforms to nurture greenfield accounts from awareness to opportunity creation
- Develop account scoring and prioritization frameworks using firmographic, technographic, and behavioral data to focus resources on highest-propensity accounts
- Create measurement frameworks with ABM-specific KPIs including account penetration rates, engagement velocity, pipeline acceleration, and influenced revenue attribution
- Partner with Sales Development Representatives (SDRs) to align outbound plays with ABM campaign timing for coordinated account engagement
Amazon Web · New York, NY