VP, Marketing Technology

Responsibilities

• Own and evolve the MarTech ecosystem to support omnichannel customer engagement, including Salesforce Marketing Cloud, Einstein for predictive insights, Stensul for content velocity, and other supporting platforms
• Develop and operationalize the CRM strategy that drives acquisition, onboarding, engagement, retention, and lifetime value across Consumer and Business segments
• Lead segmentation, personalization, and lifecycle automation, ensuring data integrity and behavioral targeting are embedded in every touchpoint-from email and push to on-site and in-app experiences
• Serve as the primary owner of direct communications with customers and prospects, overseeing the entire MarTech stack, defining requirements for 1st-party data collection and segmentation, and developing personalized lifecycle journeys and triggered touchpoints
• Oversee collection and management of behavioral data across web and mobile app environments, ensuring data is actionable and aligned with engagement and conversion goals
• Guide the strategic use of Tag Management Systems (e.g., Google Tag Manager) for agile deployment of tracking and data-layer integrations
• Integrate and activate data from digital advertising platforms (e.g., Google Ads, Meta Ads) to inform CRM targeting, acquisition strategies, and ROAS optimization
• Lead on-site and in-app conversion rate optimization (CRO) efforts, ensuring principles of testing, user behavior analysis, and performance insights are embedded in marketing workflows
• Leverage insights from e-commerce platform analytics to better understand engagement trends, product performance, and funnel behaviors
• Apply advanced attribution models to understand multi-touch customer journeys and ensure marketing performance is accurately tied to business outcomes
• Collaborate cross-functionally to ensure data fidelity, ongoing monitoring, and maintenance across systems; assess platform effectiveness and lead adoption of new tools
• Manage marketing technology platforms and systems, including CRM, personalization and hyper-personalized targeting, marketing automation, insights building, and analytics tools
• Partner with data teams to improve infrastructure, maintain seamless integration across databases and MarTech components, and refine requirements for multi-channel CRM initiatives
• Analyze and report on marketing data (including CRM campaign performance and broader KPIs) and tie insights to business outcomes
• Partner with marketing, sales, and product teams to align strategies and ensure effective campaign execution
• Implement customer journey mapping and ensure a seamless end-to-end customer experience
• Oversee integration of MarTech solutions with CRM, e-commerce, and analytics platforms
• Build and lead a high-performing CRM & MarTech team, comprised of stateside and offshore resources, providing leadership, mentorship, and development opportunities
• Stay ahead of industry trends and innovations, recommending new tools and technologies to drive efficiency and effectiveness
• Champion a data-first culture and ensure ethical, compliant use of customer data (CCPA, GDPR, CAN-SPAM, etc.)

Requirements

• Bachelor's degree in Marketing, Business, or a related field; MBA or technical certification (e.g., Salesforce Architect, Adobe Specialist) preferred
• 10+ years in CRM and MarTech, with at least 5 years in a leadership role overseeing cross-functional marketing technology and data initiatives
• Proven experience with centralized data warehouses, CDPs, CRM platforms (e.g., Salesforce, Braze, Tealium), and marketing automation tools
• Strong understanding of complex MarTec

Benefits

Additional Information

Axos Bank Target Range: $160,000.00/Yr. - $170,000.00/Yr. Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education. Eligible for an Annual Discretionary Cash Bonus Target: 10% Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10% These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets. About This Job Axos Bank is seeking a visionary and execution-driven VP of MarTech & CRM to lead our next phase of data-driven marketing transformation. This role will serve as the principal architect and owner of the marketing technology ecosystem, responsible for centralizing customer data, orchestrating journeys across channels, and enabling hyper-personalized engagement at scale. In this role, you will drive the strategy and operations of our MarTech stack-including Salesforce Marketing Cloud (SFMC), Einstein, Stensul, Branch, Extole, Validity Everest, Tealium, and other emerging tools - to ensure our marketing data, segmentation logic, triggers, and customer journeys are efficient, scalable, and performance-oriented. You will also oversee audience strategy, real-time personalization capabilities, and integration across platforms to unlock growth in acquisition, retention, and cross-sell.

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