Develop and execute B2C and B2B marketing campaigns, incorporating co-op initiatives with key partners (including and not limited to local travel agents, tourism boards), across social media, digital, print, native, TV, and emerging multimedia platforms.
Develop and execute Air New Zealand's brand and social media strategy, ensuring alignment with conversion and business objectives.
Support Marketing Manager in delivering communication and PR strategies by identifying and managing PR opportunities to strengthen the airline brand and destination visibility.
Manage and maintain regional website content, ensuring all information is current, localized, and aligned with global guidelines or local sales and marketing initiatives.
Collaborate with both domestic and international media and creative agencies to deliver high-quality, timely campaign assets.
Track and analyse campaign performance using analytics tools and proactively recommending and implementing optimizations during campaign flights.
Prepare comprehensive campaign reports and post-campaign analysis for stakeholders across all levels of the organization.
Liaise with the New Zealand-based head office marketing, technical teams and external agencies to plan and execute regional marketing initiatives.
Contribute to the delivery of the annual sales and marketing plan, working with the regional team to drive revenue growth, strengthen distribution channels, and exceed business targets.
Collaborates cross-functionally with sales, commercials, and marketing teams to ensure alignment in product messaging and communication strategies.
Provide trade marketing support through B2B advertising, collateral development, design materials and event production.
Build and maintain strong relationships with all internal stakeholders to ensure smooth collaboration and alignment across functions.
Ideate and develop display, social, and video ad creatives, while conducting ongoing A/B testing to optimize performance and refresh creative assets.
Monitor industry and travel media channels, track competitor activities, and identify trends or opportunities for proactive marketing responses.
Ensure all communications and collaterals adhere to Air New Zealand's brand guidelines, tone of voice and quality standard.
Foster a positive, collaborative team culture by contributing ideas and initiatives that improve workflows and enhance regional team effectiveness.
Our ideal candidate:
You must be legally eligible to work in Hong Kong.
You're a strong storyteller with proven experience crafting compelling communications.
Demonstrated experience in developing, executing, and measuring demand generation campaigns.
Solid expertise in content development and copywriting for digital and social media platforms.
Excellent verbal and written communication skills in English and Chinese; proficiency in Korean is a strong advantage.
Highly detail-oriented, organized, and capable of managing multiple priorities in a fast-paced environment.
Strong stakeholder management skills with regional experience, coupled with a proactive, solution-oriented mindset and the ability to drive initiatives independently.
Proven ability to manage end-to-end campaigns, from planning and execution through to performance analysis and optimization.
Confident presenter with experience engaging senior stakeholders, both in-person and virtually.
University graduate with at least 4 years of marketing experience, ideally in the airline or travel industry
Hands-on experience with Content Management System (CMS) and Google Analytics 4 (GA4) is essential; familiarity with digital advertising platforms such as Google Ads and Meta Ads Manager is required.
Up-to-date knowledge of digital technologies, social media trends, AI tools, and the Hong Kong media landscape.
Working knowledge of design tools such as Adobe Photoshop, Illustrator, and/or Canva for creating and editing marketing assets is preferred.
Flexible and adaptable, with a willingness to work in a hybrid environment, including occasional a
Benefits
Flexible schedule
Additional Information
Kia ora!
Air New Zealand continues to capture global attention for its outstanding culture, exceptional customer service, and cutting-edge innovation - and was voted New Zealand's most attractive employer. Join us and grow your passion, supported by our whānau every step of the way.
We're looking for a Marketing Executive to support the Marketing Manager Hong Kong, Taiwan & Korea across a broad range of marketing activities. This role spans campaign management, public relations, social media, and retail initiatives that strengthen the Air New Zealand brand and help deliver commercial objectives across the Hong Kong, Taiwan and Korea markets.
Working within a small, agile team, you'll take on diverse responsibilities and thrive in a dynamic hybrid environment where collaboration, adaptability, and creativity are key.
Please note, this role is based onsite Hong Kong and required to work in the office on weekdays.
Airnewzealand · Quarry Bay, Hong Kong