Segregation of duties will be used to ensure that errors or irregularities are prevented or detected on a timely basis by employees in the normal course of business. This position must adhere to the segregation of duties guidelines in the Administrative Manual.
Employment Type
Regular
ADA Requirements
1.1 General Office Worker, Sedentary, Campus Travel - Someone who normally works in an office setting or remotely and routinely travels for work within walking distance of location of primary work assignment.
Requirements
EDUCATION
Bachelor's degree in Marketing, Business, Communications, Computer Science or related field. In lieu of degree, five (5) years' relevant experience in one of these fields will be considered.
CERTIFICATION
Salesforce Marketing Cloud Email Specialist Certification must be obtained within one (1) year of hire date.
Minimum three (3) years' experience in coordinating digital marketing campaigns.
Knowledge in SMS/MMS development and email HTML, CSS, AMPScript, and mobile-responsive coding.
Demonstrated understanding of email and text development best practices and industry standards.
Proficiency in Salesforce Marketing Cloud (or other marketing automation platforms), particularly Journey Builder, Mobile Studio and Automation Studio, and email development tools preferred.
Experience in technical audience segmentation, SQL derived query reporting, and A/B testing methodologies preferred.
ESSENTIAL SKILLS & ABILITIES
Ability to troubleshoot delivery issues and leverage advanced Salesforce Marketing Cloud capabilities.
General understanding of marketing communication consent management.
Understanding of evolving industry trends and compliance requirements.
Comprehensive understanding of privacy policies, anti-spam regulations, and email/SMS best practices.
Extensive understanding of email and text development best practices and industry standards.
Agile Methodology
Computer Work
Consultative Approach
Continued Learning
Creativity
Cross-Functional Communications
Decision Making
Media And Communications
Multi-Channel Marketing Campaigns
Organizing
Performance Reports
Process Orientation
Project Management Software (PMS)
Sales Software
Troubleshooting
Work Schedules
Written Communication
Benefits
Vision insuranceRemote work options
Additional Information
To learn more about Arkansas Blue Cross and Blue Shield Hiring Policies, please click here .
Job Summary
The Digital Engagement Solutions Coordinator is responsible for developing and executing end-to-end sales, marketing and member engagement digital campaigns, coordinating and supporting campaign implementation, including emails, cloud pages, and marketing content. The incumbent will create, edit, and manage subscriber data, assist in segmentation with the Salesforce Marketing Cloud Support team, test campaigns for proper function and rendering and own campaign performance reporting. The incumbent will work extensively in Salesforce Marketing Cloud and alongside the Salesforce Marketing Cloud Support team and stakeholders to optimize and deliver scalable, dynamic digital communication.
Arkbluecross · Little Rock, AR