Associate Director of Integrated Content Marketing

About the role

Associate Director of Integrated Content Marketing Cooley is seeking an Associate Director of Integrated Content Marketing to join the Marketing and Business Development team. Position summary: As a member of the Marketing and Business Development Department, and under the direction of the Director, Integrated Content Marketing, the Associate Director of Integrated Content Marketing leads firm-wide, audience-driven global content strategy and editorial direction to elevate the firm's reputation through distinctive content. The Associate Director translates business goals and audience needs into relevant, effective content strategies that advance firm and practice priorities. In partnership with the Director, Integrated Content Marketing, this role helps evolve the content function into a journalistic entity that provides business and legal leaders with the legal insights they need to navigate a rapidly changing business, technology and regulatory landscape. The Associate Director also leads a team that strategizes, plans and creates timely, high-quality content in formats that meet audiences where they are. The role helps refine and scale a modern, efficient content operating model, including the responsible use of AI-enabled workflows and tools, and collaborates across the Marketing and Business Development Department to support firm and practice priorities. Specific duties and responsibilities include, but are not limited to, the following: Position responsibilities: Oversee the formation and implementation of a firm-wide global content strategy aligned to business priorities and audience needs Translate business goals and audience needs into actionable content plans, including defining themes, story arcs, audiences, formats, channels and success metrics Lead content strategies that elevate the firm's reputation and increase visibility for priority partners, practice areas and locations Establish and scale a system for story mining across the firm's ecosystem to identify, prioritize and develop the most compelling narratives for key audiences Establish and enforce editorial standards, content best practices, style and tone of voice Develop content plans and maintain editorial calendars in partnership with content and marketing colleagues, ensuring timely delivery, quality and alignment with firm priorities Collaborate across the Marketing and Business Development Department to develop and refine content personas that inform content strategy and ensure relevance for key audiences Oversee the development and refinement of initiative messaging, web copy and attorney-authored content, including blogs, client alerts and related communications, while helping refine and scale the systems and workflows that support this work Collaborate across the Marketing and Business Development Department to develop multimedia storytelling, including photography, video, audio and other digital formats, in support of firm and practice priorities Oversee a "create once, use many" approach, including modular content development, versioning and governance to enable efficient reuse, adaptation and updates across channels, formats and audiences Collaborate across the Marketing and Business Development Department to refine, scale and drive adoption of a content operating system and related governance, workflows and systems that increase quality, consistency and efficiency across planning, production, review, publishing and promotion Hone and operationalize firm and client parameters, legal considerations and conflict checks within the content operating system (including governance and review workflows), and partner with relevant stakeholders to ensure appropriate review and risk mitigation Partner with Innovation colleagues to create and execute an AI roadmap, including identifying and deploying specific agents that drive operational efficiency across the content life cycle Collaborate across the Marketing and Business Development Department to design and evolve the content collaboration model (roles, handoffs and decisioning) across marketing colleagues and with key stakeholder attorneys and other business professional colleagues, as needed Collaborate across the Marketing and Business Development Department to oversee external execution and distribution partners across media, production and editorial Collaborate across the Marketing and Business Development Department to optimize and evolve content amplification, reach and engagement - efficiently and effectively - through owned, social and media channels and across formats (article, video, audio/podcast, interactive, etc.) Stay abreast of and champion emerging channels and develop content partnerships to help the firm's content reach priority audiences in an evolving content consumption landscape Collaborate across Marketing and Business Development Department to review performance metrics and champion optimization of our content strategy, including identifying