Proven experience planning and executing product launches, event activation, and integrated campaigns
Experience working with distributor markets is a plus
Fluent in written and spoken Japanese & English
Willingness to roll up sleeves and get the job done beyond defined scope; start-up mentality
Ability to prioritize travel and time in the field within regular department workflow
Passion for YETI and its mission
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
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Additional Information
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you'll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you'll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
As the Brand Manager , you will strengthen YETI's brand and product relevance in Japan while supporting marketing alignment across Southeast Asia distributor markets. This role balances insight development, product/category positioning, and hands-on planning and execution across launches and activations. You will work cross-functionally with wholesale, e-commerce, operations, SEA distributors, and external agencies to deliver meaningful and commercially effective initiatives. This role is closely working with and reports to Head of Marketing, Japan & SEA.
Yeticoolers · Tokyo, Japan