Senior Manager, Digital Marketing

Benefits

Additional Information

Every year, we help hundreds of thousands of people find rewarding jobs in the ever-changing world of work. We understand the importance of a job in peoples lifes and we want to help them find work that feels good. And we'll help them continue to grow as their needs and ambitions change. At Randstad, our value comes from our people and that is why we put them first. We are proud of our learning culture and career architecture framework that encourages ours team to develop both personally and professionally. We believe that talent grows when presented with opportunity and this is why we encourage our people to think beyond their role. We have created a culture that enables talent to flourish, encouraging entrepreneurship, fostering team spirit, and continually building mutual trust. - Manages the team to do the day-to-day digital marketing campaigns and initiatives, ensuring that they are executed on time, within budget, and aligned with organization's marketing guidelines (either internally with the team or with external partners). Drives the implementation plan of digital marketing campaigns, in line with the marketing objectives - Leads the development and execution of digital campaigns and programs, coordinating efforts across teams to optimize, while driving improvements and realizing higher return on investment (ROI) - Develops and oversees digital marketing campaigns, ensuring they align with marketing goals, tracking performance, and analyzing results to optimize effectiveness and meet KPIs - Facilitates the implementation of digital marketing best practices and standard systems across teams, championing training and support to enhance adherence and effectiveness - Develops departmental / team plans to deliver reports, analyses and recommendations for improving the digital ecosystem, quality of data, and online content - Manages relationships with affiliate and partner agencies, overseeing their execution of digital marketing projects and priorities and negotiating contracts - Ensures compliance with data privacy regulations, such as General Data Protection Regulation (GDPR), in all digital marketing activities - Continuously monitors advancements in marketing technology, such as leveraging Artificial Intelligence (AI) to optimize digital marketing efforts. For example, applies AI-powered tools to enhance clients and talents segmentation, personalize marketing campaigns, and predict clients and talents behavior, ensuring cutting-edge strategies drive measurable results. Grade Descriptor - In-depth understanding of concepts and principles in own discipline and a good knowledge of these elements in related disciplines - Provides management and direction to professional employees may occasionally manage supervisors or managers - Has accountability for the budget/P&L, performance and results of a team or multiple diverse teams - Executes business plans and contributes to the development of team / business area strategy - Addresses issues with impact beyond own team based on knowledge of related disciplines; may lead formulation and monitoring of policy and professional standards - Makes decisions that impact the results of a business area -including the support, prioritization, and funding of projects, products, services and/or technologies Is this the job for you? We would love to hear from you! Please apply directly to the role and we will get in touch with you.