Marketing Strategist

Benefits

Additional Information

At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations. Join Accenture Federal Services, a technology company within global Accenture. Recognized as a Glassdoor Top 100 Best Place to Work, we offer a collaborative and caring community where you feel like you belong and are empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more. Join us to drive positive, lasting change that moves missions and the government forward! As a Marketing Strate gist, you will oversee and lead marketing from inception to execution. You will be responsible for managing a team to develop strategies and tailored approaches, l aunch campaigns, oversee a creative team executing photo/video production and/or development of brand /campaign assets, and report performance. You will be e ffective at people development and coaching junior team members to deliver exceptional work. You will possess st rong client relationship and presentation skills. You are entrepreneurial, flexible, empowering to team members , and comfortable collaborating with senior leadership . The Work : Collaborate with a team of strategists, media experts, creatives to support a full-lifecycle marketing initiative. Understand client objectives and tailor approaches and recommendations to focus on those o bjectives . Effectively communicate strategies and tactics to clients for buy-in and approval. Lead client presentations and prepare team members to participate . Direct robust discovery/research efforts to generate a data-driven marketing strategy. Conducts ongoing assessment of market trends and new relevant technology, advising the client on potential strategies for adoption, new marketing platforms or formats to test Collaborate with internal teams, create custom measurement and performance reports focusing on key metrics and business drivers Co nduct research and synthesis/analysis on policy changes and audience assessment to support channel strategy and strategic campaign development Here's what you need: Bachelor's degree or equivalent experience 5 years of experience in marketing, branding, and advertising , ideally in consulting or digital agency 3 years of collaborating with media and creative teams Strong knowledge of marketing principles, strategy creation, campaign execution and management , content strategy, customer insights and marketing analytics Knowledge of emerging platforms/tactics Demonstrated ability to apply data/insights to strategy development and optimization Track record of managing teams, leading presentations, and reporting to internal and external stakeholders Bonus Points if You Have : Previous creative agency experience Ability to identify operational gaps/opportunities and implement solutions Proven ability to conceptualize solutions and creatively problem-solve As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland . The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set, and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply. The pay range for the states of California, Colorado, Hawaii, Illinois, Maryland, Massachusetts, Minnesota, New Jersey, New York, Washington, Vermont, the District of Columbia, and the city of Cleveland is: $95,700 - $211,700 USD What We Believe As a company wholly dedicated to serving the US federal government, we bring together the best talent to help reinvent how federal agencies operate and deliver greater value for their mission and the American people. We have an unwavering commitment to creating a culture in which all our people are respected, feel a sense of belonging, and have equal opportunity. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain a culture where everyone feels welcomed and included. This is grounded in our core values and our experience that hiring and developing great people who reflect different perspectives, experiences, and backgrounds is key to driving innovation and delivering the results that our clients and the country count on. Equ