Web3 Community Specialist, CN 华语社区运营专员

Requirements

• Experience working with Web3 projects such as exchanges, wallets, Layer2 ecosystems, GameFi, DeFi, developer communities, or Chinese crypto communities.
• Familiarity with platforms such as Telegram, Discord, WeChat communities, X (Twitter), Xiaohongshu, Bilibili, Douyin, and YouTube, and their respective community dynamics.
• Hands-on experience in organizing AMAs, livestreams, roundtables, offline meetups, KOL collaborations, or community growth campaigns.
• Basic English proficiency for content comprehension, localization work, and cross-team communication.
• A distinct content sense or personal style, with an understanding of meme culture, community tone, and social media trends.
• ____
• 岗位职责
• 负责华语 Web3 社区的建设与增长，包括社群运营、用户互动、话题引导、氛围建设与长期活跃度提升。
• 制定并执行社区增长策略，通过持续优化用户参与路径与内容/活动机制，提升社区活跃度、参与度与用户留存。
• 负责社交媒体与社区平台的日常运营，包括内容发布、互动回复、热点跟进及传播节奏管理。
• 跟踪 Web3、Crypto、区块链及社交媒体行业趋势，及时调整运营与内容策略，保持社区在行业中的活跃度与竞争力。
• 策划并执行线上与线下社区活动，包括 AMA、圆桌、直播、社区挑战赛及互动活动等，提升活动参与感、传播性与社区影响力，而不仅仅是流程执行。
• 负责社区内容的创作、编辑与排期管理，确保内容质量高、相关性强、具备传播性与"网感"，能够引发讨论与用户互动。
• 协助项目内容的中文本地化与表达优化，使全球/英文内容更适配华语用户理解与传播。

Benefits

Additional Information

Job Responsibilities: Build and grow a Chinese-speaking Web3 community, driving community engagement, participation, retention, and long-term ecosystem growth through active community operations, user interaction, and community atmosphere building. Develop and execute community growth strategies, improving activity levels, participation quality, and user retention through structured campaigns, engagement loops, and iterative optimization. Manage daily operations of social media and community channels, including content publishing, interaction responses, trending topic participation, and overall communication rhythm control. Monitor Web3, Crypto, blockchain, and social media trends, and continuously adjust operational and content strategies to maintain relevance and competitiveness in a fast-moving industry. Plan and execute online and offline community events, including AMAs, roundtables, livestreams, community challenges, and interactive campaigns-ensuring events are engaging, participatory, and highly shareable, not just procedural. Create, edit, and manage community content and editorial calendars, ensuring content is high-quality, relevant, and engaging, with strong "internet-native" appeal that encourages discussion and sharing. Support content localization and adaptation, ensuring English/global project content is effectively translated and adapted for Chinese-speaking audiences. Identify, onboard, and manage local KOLs, community leaders, partners, and ecosystem collaborators, driving co-marketing campaigns and joint initiatives. Build and maintain relationships with industry partners, projects, and ecosystem stakeholders, supporting collaboration initiatives and execution of joint campaigns. Collect, analyze, and act on community feedback and sentiment, identifying issues early and improving user satisfaction through proactive resolution. Analyze community data, campaign performance, and growth metrics, and continuously optimize content, engagement strategies, and growth loops based on insights. Act as a key operator for the Mantle CN community, proactively managing user questions, feedback, and community health to improve overall user experience. Job Requirements: Bachelor's degree or above; preferred majors include Computer Science, Marketing, Media, Communications, or related fields. Solid understanding of Web3, Crypto, and blockchain ecosystems, including Layer2, DeFi, DAO, ecosystem projects, and community governance, with a willingness to continuously learn and explore. At least 2 years of experience in Web3 community operations, content operations, social media management, livestream operations, or creator/community growth roles. Excellent communication and coordination skills, with the ability to collaborate effectively across users, KOLs, partners, internal teams, and external stakeholders. Proven execution ability-able to respond quickly, take initiative, and drive tasks forward in a fast-paced, multi-threaded environment. Creative mindset with the ability to design engaging, interactive, and highly shareable community campaigns and activities. Strong analytical and structured thinking skills, able to break ideas down into actionable plans, including timelines, workflows, assets, budgets, risk considerations, and post-campaign evaluation. Good "internet sense" and content intuition, with an understanding of what drives discussion, engagement, and community participation. Efficient and resource-conscious, able to maximize impact and growth outcomes within limited budgets through smart execution and prioritization. Comfortable working under pressure, adapting quickly to changes, and maintaining consistent output in a high-frequency execution environment. Ability to communicate effectively in both English and Mandarin is required to support collaboration with Chinese and global stakeholders.

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