Senior Digital Growth Manager, JAPAC

About the role

Verkada is transforming how organizations protect their people and places with an integrated, privacy-sensitive AI-powered platform that includes solutions for video security, access control, air quality sensors, alarms, intercoms, and visitor management. We've got serious momentum in the market: more than 30,000 customers (including 100+ of the Fortune 500), a $5.8B valuation , more than $1 billion in annualized bookings, and backing from CapitalG, Sequoia Capital, General Catalyst, Felicis Ventures, Next47 and more. Physical AI is one of the most consequential technology shifts of our time, and Verkada is at the center of it. You can look at all kinds of communities to see our platform's impact in the world. It's the retailer that uses our agentic AI to deter theft before it happens. The warehouse that uses AI-powered alerts to make sure its team is protected on the floor with proper PPE. The school that's alerted to a threat in real-time and triggers a lockdown in seconds, not minutes. We're rapidly scaling this impact: today, more than 2 million Verkada devices are deployed across 170+ countries. At Verkada, we push traditional boundaries, and our B2B growth efforts are no exception. We're looking for a Digital GTM Manager to join our high-performing marketing team-a group with educational backgrounds from Stanford, Princeton, and MIT, and professional experience spanning investment banking, consulting, and engineering. As a Senior Digital Growth Manager, JAPAC, you will be responsible for driving customer acquisition through marketing campaigns across a multitude of channels, which may include Google, LinkedIn, Meta, Reddit, podcasts, and others. You will manage a large quarterly budget and will oversee campaign planning, ideation, and execution to drive massive impact on the top line of the company. Reporting directly to the Senior Marketing Director, JAPAC you will work within the JAPAC growth team and alongside regional stakeholders to build and scale our digital growth engine. This is a role for a smart, curious digital generalist who thinks like a strategist and executes like a founder. You'll sit at the intersection of product marketing, creative, and digital - interviewing stakeholders, synthesizing insights, building campaign theses, and personally running the plays to bring them to life. You will be expected to think from first principles (revenue, business impact, and product-market fit), bring a technical mindset to how our channels and campaigns are built, and spearhead pipeline-generating initiatives across our most important segments and verticals. We are committed to a thriving in-office culture. This role requires that you be on-site at our office in Sydney, Australia or Singapore five days a week.

Responsibilities

• Campaign Strategy & Execution: Own digital campaigns end-to-end - from identifying the opportunity and writing the brief to running the channels and reporting on outcomes. You don't hand off the strategy work; you do it AND ship it.
• Cross-Functional Insight Gathering: Interview sales leaders, PMMs, and product managers to understand buying dynamics, persona pain points, and messaging opportunities. Translate what you learn into campaigns that resonate with specific personas and verticals across JAPAC.'
• Full-Funnel Ownership: Build and run programs across the funnel - top-of-funnel brand campaigns, mid-funnel nurture, and bottom-of-funnel conversion plays. You care about what happens after the click, not just before it.
• Creative Collaboration: Partner with our creative team to brief new assets and provide thoughtful, audience-grounded feedback on messaging hooks and visual execution. You understand that creative is a performance lever, not just a production step.
• What You Bring
• Foundational Experience: 8+ years of total work experience, with at least one role that included real ownership over a campaign, program, or initiative - not just execution support
• Tier 1 Backgrounds: Strong preference experience at a B2B SaaS company, early-stage startup GTM ownership
• Strategic Operator Toolkit: You can interview a sales rep, distill the insight, write the brief, run the campaign, and report on the outcome - and you'd rather do all five than specialize in just one
• Technical Mindset: You think in systems and aren't afraid to dive into the mechanics of how a campaign is built. Deep expertise across various paid digital acquisition channels is a requirement, but that doesn't tarnish your desire to learn, explore, and constantly improve.

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