Influencer Marketing Manager (100% Remote)
ExternalPrepare for this interview
EliteAI-generated questions, company research, and talking points tailored to this role
About the role
Join Tether and Shape the Future of Digital FinanceAt Tether, we re not just building products, we re pioneering a global financial revolution. Our cutting-edge solutions empower businesses-from exchanges and wallets to payment processors and ATMs-to seamlessly integrate reserve-backed tokens across blockchains. By harnessing the power of blockchain technology, Tether enables you to store, send, and receive digital tokens instantly, securely, and globally, all at a fraction of the cost. Transparency is the bedrock of everything we do, ensuring trust in every transaction.Innovate with TetherTether Finance: Our innovative product suite features the world s most trusted stablecoin, USDT, relied upon by hundreds of millions worldwide, alongside pioneering digital asset tokenization services.But that s just the beginning:Tether Power: Driving sustainable growth, our energy solutions optimize excess power for Bitcoin mining using eco-friendly practices in state-of-the-art, geo-diverse facilities.Tether Data: Fueling breakthroughs in AI and peer-to-peer technology, we reduce infrastructure costs and enhance global communications with cutting-edge solutions like KEET, our flagship app that redefines secure and private data sharing.Tether Education: Democratizing access to top-tier digital learning, we empower individuals to thrive in the digital and gig economies, driving global growth and opportunity.Tether Evolution: At the intersection of technology and human potential, we are pushing the boundaries of what is possible, crafting a future where innovation and human capabilities merge in powerful, unprecedented ways.Why Join Us?Our team is a global talent powerhouse, working remotely from every corner of the world. If you re passionate about making a mark in the fintech space, this is your opportunity to collaborate with some of the brightest minds, pushing boundaries and setting new standards. We ve grown fast, stayed lean, and secured our place as a leader in the industry.If you have excellent English communication skills and are ready to contribute to the most innovative platform on the planet, Tether is the place for you.Are you ready to be part of the future?About the jobWe re hiring an Influencer Marketing Manager to build and run Tether s influencer program.This isn t a typical influencer role. Half the work is the usual: identifying creators, building relationships, running campaigns, measuring impact, and creating affinity for Tether and our products. The other half is harder - we need someone who can credibly engage tech and developer influencers, because the developer audience is one of Tether s most important constituencies and it doesn t respond to standard marketing playbooks.ResponsibilitiesBuild and own Tether s global influencer strategy across AI, tech, lifestyle, culture, health, crypto and more. Identify, vet, and build long-term relationships with influencers and creators solo and via agencies where it makes sense. Run end-to-end campaigns: brief, contract, ship, measure, iteratePartner with product teams across all four pillars (Stable Finance, Stable Intelligence, Stable Power, Stable Communications) to align influencer activity with what we re actually launchingDevelop the tech and developer influencer programme specifically YouTubers, technical bloggers, OSS maintainers, tech podcast hosts, AI influencers, Stay close to platform shifts like X, Rumble, YouTube, TikTok, Instagram, Twitch,, and whatever comes next5+ years in influencer marketing, creator partnerships, or comparable creator-side experienceA real track record of campaigns you ve run end-to-end, with results you can talk aboutGrow genuine familiarity with the tech and developer creator ecosystem - not just consumer-lifestyleWorking knowledge of crypto, AI, or P2P/open-source enough to brief a creator without embarrassing yourselfSharp instincts for which creators are authentic and which aren tBonus pointsExisting relationships with developer influencers or technical content creatorsYou ve built an influencer program from scratch beforeYou ve worked with agencies in multiple regions and know how to manage themImportant information for candidatesRecruitment scams have become increasingly common. To protect yourself, please keep the following in mind when applying for roles:Apply only through our official channels. We do not use third-party platforms or agencies for recruitment unless clearly stated. All open roles are listed on our official careers page: https://tether.recruitee.com/Verify the recruiter s identity. All our recruiters have verified LinkedIn profiles. If you re unsure, you can confirm their identity by checking their profile or contacting us through our website.Be cautious of unusual communication methods. We do not conduct interviews over WhatsApp, Telegram, or SMS. All communication is done through official company emails and platforms.Double-check email addresses. All communication from us will come from emails e