Manager, Media Strategy, Outdoor

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Manager, Media Strategy, Outdoor Valley City, OH is Preferred or Remote Come build your career. It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world's most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®. The Job: The Manager, Media Strategy, Outdoor is responsible for leading and managing the strategies and tactics associated with local dealer advertising primarily for Cub Cadet®, DEWALT®, and Hustler dealers in the US. Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. This type of advertising planning involves the independent business owner, dealer, for maximum success. You'll get to: Gain first-hand understanding of independent dealership business model and current challenges/opportunities to incorporate in strategic planning and execution Project management includes, but is not limited to, the management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications Lead all Local Dealer Advertising programs(s) primarily for Cub Cadet, Cub PRO, DEWALT (commercial gas mowers and electric tools/outdoor power equipment) and Hustler including integration of local digital advertising, local broadcast/Cable/OTT. Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution. Collaborate with brand agencies and internal team to ensure media plans (traditional and digital) align with brand strategy and national media plans Develop a deep understanding of specific dealer needs in the digital space and work with brand agencies to optimize digital strategies across all channels Monitor advertising campaigns and develop meaningful analytics for program Effectively communicate results and provide strategic direction during and post campaigns Analysis of return on advertising investment (ROAS) Assist in managing premade ad creative for dealer use with agency partner(s) for spring, snow, promotional, new product launch advertising Execute detailed billing of advertising funds to individual dealer accounts, tracking all advertising monthly billing, and fiscal year budget tracking Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet, DEWALT and Hustler to each dealer, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed Lead agency relationship including managing contractual documents, primary day to day contact for agency inquires on dealer ad inquiries, and monitor and manage metrics (reporting measures) Collaborate with sales team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention) Share programs and learnings with other global dealer business channels within the organization Opportunities to work with brand ad agency partners in Annual Brand Planning process The Person: You love to learn and grow and be acknowledged for your valuable contributions. You're not intimidated by innovation. Wouldn't it be great if you could do your job and do a world of good? In fact, you embrace it. You also have: Bachelor's degree in marketing or communications 3-5 years minimum experience in marketing, advertising, paid media planning (including digital and traditional tactics) Well-organized, detail-oriented thinker that possesses the ability to manage multiple projects simultaneously Customer focused and service minded, with a desire to work in cross-functional teams. Works closely with brand marketing managers, digital marketing managers, sales account managers, product managers, customers and strategic marketing partners Self-starter capable of working independently Excellent verbal and written communication skills Extremely proficient in excel and PowerPoint General understanding of media purchasing, billing, verification a plus Marketing experience in dealer retail business, franchise business experience a plus Experience managing co-op media is also a plus The Details: You'll receive a competitive salary and a great benefits plan, including: Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. Discounts on Stanley Black & Decker tools and other partner programs. And More: We want our company to be a place you'll wa