Head of Audiences and Programmatic

About the role

This is a hunter role for a senior individual contributor who thrives in white space - with a clear path to building and leading the team behind you as the category scales. You'll be the first dedicated seller on our programmatic audience offering - going directly into Fortune 500 brand and agency conversations, opening doors that don't exist yet, and closing deals on a product that has a genuinely differentiated data story. There's no SDR handing you meetings. No polished deck waiting in a shared drive. No case study to lean on - yet. What you will have: a product that outperforms, a founding team that will move fast to support you, and full ownership of the category.

Responsibilities

• Own and exceed a quota-carrying revenue target selling audience data and targeting solutions to Fortune 500 media and data buyers
• Prospect, outbound, and build pipeline from scratch - this is not a relationship maintenance role
• Partner with demand-side teams at The Trade Desk, LiveRamp, and StackAdapt to co-sell and generate joint pipeline
• Translate Proxima's data advantage into client-ready narratives - you'll be building the story as you sell it
• Serve as the consultative expert on audience strategy, helping sophisticated buyers design targeting approaches across DSP platforms
• Feed market signal back into product and GTM - your wins and losses shape how we build

Requirements

• 7+ years of quota-carrying sales experience in digital advertising, specifically in audience data or identity solutions
• Background on the sell-side at a leading data company - Acxiom, Experian, Epsilon, LiveRamp, or similar
• Deep, hands-on fluency with The Trade Desk (DSP workflows, deal IDs), LiveRamp (RampID, Connect), and StackAdapt
• A real book of relationships with brand-side media and data buyers at Fortune 1000 companies - people who will take your call
• Proven ability to open net-new accounts, not just expand existing ones
• Comfort operating without infrastructure - you don't wait for the playbook, you write it
• Experience launching a new programmatic or data product from zero
• Fluency across the broader DSP landscape (DV360, Amazon DSP, Yahoo DSP)
• Familiarity with data clean room environments (LiveRamp Clean Room, AWS Clean Rooms, Habu)
• Relationships across holding company agency trading desks
• What This Is (and Isn't)
• Why Proxima
• Work on one of the most differentiated data assets in consumer tech
• High ownership and accountability - drive projects end-to-end and make decisions that actually matter
• Lean team where your contributions are visible and your voice carries weight
• Highly cross-functional - work closely with product, data, growth, and leadership
• Hybrid setup in our NYC office with a collaborative in-person culture, plus quarterly team events in and out of the office
• Benefits & Perks
• Competitive base salary and meaningful equity
• Comprehensive medical, dental, and vision coverage
• HSA and FSA options
• 401(k)
• 12 weeks of fully paid parental leave
• Unlimited PTO
• Summer Fridays from July 4th through Labor Day
• Mental health and wellness support through Talkspace, Health Advocate, and One Medical
• Commuter benefits
• $1,000 annual learning & development stipend
• Quarterly team events, both in and out of the office
• How to Apply
• Submit your application through our Ashby job board. We review every application and will reach out directly if there's a potential fit.

Benefits

Additional Information

Proxima is the Conversion Intelligence platform for ecommerce. Powered by a proprietary Commerce Graph spanning 73M+ buyers across 2,000+ ecommerce brands, we help teams understand what actually drives conversion across the broader market, and turn those signals into clear creative direction. Our data is deterministic (real names, emails, and addresses from actual orders, not inferred from sessions), granular (full SKU-level receipt data), and point-in-time (timestamped history that enables recency scoring and ML without look-ahead bias). Headquartered in New York City, we're a team of operators, builders, and ecommerce veterans solving the hardest problems in modern customer acquisition.

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