Own the strategy: Evaluate pipeline performance, win/loss trends, market opportunity, and competitive positioning to define a focused go-to-market plan grounded in data.
Clarify positioning and messaging: Refine ICP definition, buyer personas, and value propositions to ensure strong differentiation and relevance.
Strengthen the revenue motion: Partner closely with Sales leadership to improve outbound and expansion efforts through enablement, messaging, and structured execution plans.
Drive demand intentionally: Propose demand strategies rooted in research and performance insights. Collaborate with Content and Demand Generation teams to develop and activate campaigns and assets aligned to revenue goals.
Connect the dots: Serve as a cross-functional connector across Product, Sales, Marketing, and Customer Success to ensure alignment, prioritization, and cohesive execution.
Deliver measurable outcomes: Track performance, analyze results, and iterate to improve pipeline growth, conversion rates, and overall revenue impact.
What You Bring to the Role :
5+ years of B2B SaaS product marketing experience
Experience in SaaS, B2B technology
Demonstrated success building and executing GTM strategies that drive measurable revenue growth
Familiarity with tools such as Salesforce, Seismic, and marketing automation platforms
Strong analytical skills and comfort working with CRM data, pipeline reporting, and performance metrics
Experience leveraging AI tools or applying AI-driven insights to inform marketing strategy and decision-making
Experience enabling Sales teams with clear messaging and structured motions
Proven ability to manage complex, cross-functional initiatives
Ability to influence stakeholders and senior leaders without direct authority
Strategic mindset paired with disciplined execution
Clear, structured communication skills
This is a full-time , hybrid position based in Austin, Texas. Must live in Austin or the surrounding areas
This position is not eligible for visa sponsorship. Candidates must have existing authorization to work in the U.S. without the need for sponsorship now or in the future
Experience in S ecurity/emergency management markets
Experience in a growth-stage company where you've built structure and repeatable processes
Why you'll love working at AlertMedia:
At AlertMedia, you won't just build your career - you'll be part of something meaningful, surrounded by people who genuinely care about the work and each other.
Competitive base salary + Company-wide bonus program
Generous and flexible time off and parental leave policies
Health benefits - Medical, Dental, Vision and Life Insurance are 100% paid for employees!
401K with generous company match
Amazing rewards and incentives - we love celebrating each other!
Commitment to community service with opportunities to give back
A Best Places to Work company 10 years in a row and numerous other awards
Access to new do
Benefits
Health insuranceDental insuranceVision insurance401(k)Flexible schedulePerformance bonusParental leave
Additional Information
Do work that matters.
At AlertMedia , everything we do supports our mission: To save lives and minimize loss by identifying active threats globally and facilitating timely communications when an emergency threatens personal safety and business continuity.
Our core values drive us in our important mission of keeping people safe & informed :
We're humans, not robots Customers always come first
We work better together
Simplicity is our strength
Our reputation is priceless
Hard work pays off
As one of the fastest-growing software companies in the United States, we're focused on building the best team to continue accelerating our growth and meeting increasing demand.
We're seeking an experienced, driven Product Marketing Manager to own the go-to-market strategy for our product portfolio. This is a high-impact role focused on strengthening revenue motions, refining positioning, and driving measurable growth for established offerings. You will be expected to assess market opportunity , define a clear strategy, align cross-functional teams, and deliver measurable business results. This role carries real ownership and accountability for revenue impact. This is not a passive support function. This is a role for someone who wants to shape direction and be accountable for outcomes.
Alertmedia · Austin