Serve as a strategic and operational partner to the Head of Commercial, MS Field supporting leadership priorities and helping drive execution of key field initiatives across the functions of sales, access & reimbursement and key customer management
Partner with HQ partners to create both short and long-term road maps of national field initiatives. Lead the rollout and implementation of these, ensuring clear communication, strong adoption, and consistent execution across field leadership teams
Partner with cross-functional stakeholders across marketing, market access, medical, analytics, and operations to ensure field perspectives inform commercial strategy and execution
Work closely with finance partners to monitor Field Opex and support national P&L contribution.
Partner with field leaders and cross functional partners to help develop regional/local strategies & tactics related to market access pull through, account management, and evolving customer needs.
Monitor and analyze field performance data to identify trends, opportunities, and potential risks, providing actionable insights to sales leadership
Partner with analytics and operations teams to ensure the field organization has clear, actionable performance reporting and dashboards that enable effective performance management and decision-making
Support the development and refinement of field incentive compensation strategies by providing field insights and ensuring alignment between incentives, strategic priorities, and execution goals
Ensure field leaders across each function have visibility into key performance metrics, helping translate complex performance data into actionable insights for field Directors and their teams
Coordinate field insights and feedback to ensure headquarters teams maintain visibility into market dynamics, customer perspectives, and execution challenges
Support Head of Commercial, MS Field in preparing for key leadership forums, including National Sales Meetings, BNA leadership meetings, field leadership meetings, performance reviews, and major commercial updates
Partner with the Directors of Sales, Directors of Access & Reimbursement and the Director of KCMs to ensure consistent communication of national priorities, initiatives, and performance expectations
Support the rollout and execution of field training and capability initiatives, ensuring national priorities, new data, and commercial strategies are translated into effective training programs and field enablement
Partner with US Commercial Learning teams to ensure training programs align with field needs and are implemented effectively across the organization
Coordinate field readiness for major commercial milestones, including National Sales Meetings, leadership meetings, and national training sessions
Monitor adoption and effectiveness of key initiatives and training programs, identifying opportunities to improve field execution and reinforce priority capabilities
Lead special projects that strengthen field effectiveness, including operational improvements, performance tracking init
Additional Information
Director, MS Field Strategic Initiatives
About This Role
The Director, MS Field Strategic Initiatives will serve as a key strategic and operational partner to the Head of Commercial, MS Field supporting the execution of critical priorities across the MS field organization. Will work closely with field leaders responsible for varying functions - including sales leaders, access & reimbursement leaders and key customer/account management leaders. This role will focus on ensuring that each of these field teams are aligned, equipped, and positioned to effectively execute Biogen's commercial strategy today and in the future, while working in a dynamic and competitive MS marketplace.
This role will operationalize national priorities and drive the rollout of field initiatives, ensuring that short and long-term integrated road maps enable a focused field team experience. The Director will play a central role in translating strategy into field execution, supporting leadership decision-making, and ensuring the organization operates with strong operational discipline, including monitoring performance to identify opportunities for improvement.
This role will also ensure the field organization has the reporting, insights, and incentive structures needed to drive performance, partnering closely with analytics, operations, and headquarters stakeholders to ensure field leaders have clear visibility into performance metrics and business drivers.
The Director will support preparation for key leadership forums including National Sales Meetings, field leadership meetings, and major field communications and training initiatives.
This position requires a highly analytical and execution-oriented leader who can translate strategy into action, synthesize complex data into actionable insights, and ensure initiatives are implemented effectively across the various functions of the MS field organization.
Biogen · Cambridge, MA