Brand Technical Lead (m/f/d)

About the role

The Brand Experience team creates innovative meaningful consumer experiences to make a positive impact on people's lives with products, services, and technologies. This role will work closely with the Brand Owner, customer teams, and OEM customers to translate the brand experience vision into a technical vision, feature pipeline, and feasible technical path for both vehicle demonstrations, and ~80% asset reuse for production programs within the automotive environment. The role owns architectural vision, NFRs, and enablers; defines optimized architectures and early documentation; ensures technical feasibility and reuse; partners with the brand team to define and maintain the architectural runway. It will serve as the primary technical interface and responsible party for technical concept development and approval, including hardware, software, systems, and features. The role will work closely with the Brand Product Manager to evaluate feature ideas, synthesize detailed architectural and engineering requirements, and deliver these to the Brand Delivery Lead, to deliver brand experience demo vehicles and reusable feature assets. Your Team This role reports to the Brand Owner and has no direct reports.