Senior Executive, Copywriter

About the role

Location: Kuala Lumpur, Malaysia Department: Creative Entity: AirAsia Move Status (Full time/part time/contract): Full time JOB DESCRIPTION: Y OUR ROLE AS A: Senior Copywriter Got a way with words and grammar that actually slaps ? Are you the friend who drops elite puns, fire captions, and memes at just the right moment? Yeah... we're looking at you! We want a Copywriter who can turn ideas into thumb-stopping content-someone who's not just creative, but knows how to think strategically and make campaigns hit differently. At AirAsia, things move FAST. Like, real fast. You'll be in the mix-brainstorming big ideas, creating across platforms, and making work that people actually care about (and share). If you're ready to vibe in a high-energy team and create stuff that pops off, let's go! WHAT YOU'LL CHAMPION: Write, edit, and oversee copy production across all departments and channels. From EDMs and taglines to scripts and large-scale campaigns, your copy will touch every part of AirAsia. Supervise radio recordings and attend production shoots. Collaborate with creative, marketing, branding and other departments. Actively contribute to creative brainstorming and conceptualising of marketing campaigns. Develop engaging creative copy direction for marketing campaigns Collaborate with other departments to determine consistency in copy tone and style, ensuring that it complements accompanying artwork. Work together with designers to develop engaging and inspiring creatives. Maintain high standards of copywriting and exercise quality control across all deliverables. Study industry-wide trends to create engaging and culturally relevant copy that inspires and sells.

Requirements

• Diploma or Degree in Advertising, Mass Communications, Media, Journalism, English, or a related field
• Minimum 3 years of experience in the advertising industry or a similar field
• Strong, well-rounded portfolio showcasing ATL, BTL, and digital work
• Good understanding of basic design principles, social media platforms, and web/digital environments
• Experience in scriptwriting for video, radio, and digital content is a plus
• Naturally curious with a strong passion for digital media and trends
• Ability to manage multiple projects and meet tight deadlines in a fast-paced environment
• Detail-oriented, proactive, and self-motivated
• Positive attitude with a collaborative and fun team spirit
• WHERE YOU'LL GO:
• Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars.
• WHAT YOU'LL ENJOY:
• Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities .
• Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
• Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
• Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
• A unique Allstar culture like no other
• OUR HIRING PROCESS:
• Application received
• Candidate screening
• Interview(s) and assessment(s)
• Background check and/or other assessments
• Offer and negotiation
• GET TO KNOW AIRASIA:
• AirAsia has been recognised as the World's Best Low-Cost Airline for 16 consecutive years, serving a network of over 150 destinations. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.
• GET TO KNOW US:
• Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You'll know us as the 'Now Everyone Can Fly' airline (if you don't, we're definitely older than you).
• Today, we're more than just an airline. We're Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.
• Above all, we're Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we're excited to have you onboard.

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