Marketing Manager, Toy Marketing

About the role

Work in collaboration with the Senior Marketing Manager to lead the infant toy portfolio strategy, pricing, product development pipeline, and global marketing initiatives for the Fisher-Price Infant business. What Your Impact Will Be: Develop toy strategy by segment Manage toy pricing architecture and competitive positioning Partner with leadership to build 3-5 year toy product roadmaps, balancing innovation and refresh cycles Own consumer/play insights specific to infant toy usage, developmental play patterns, and parent needs Lead product development from concept to shelf in partnership with design, engineering, packaging, and cross-functional teams Partner with leadership and regional commercial teams in gaining buy-in to global product strategies at all levels Own toy business performance (revenue, margin, SKU productivity, and category P&L) Monitor competitive trends, consumer insights, and category opportunities to support innovation and growth Manage and develop Associate Marketing Manager, providing coaching, prioritization, and leadership across key business initiatives Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live

Requirements

• 6+ years (4 years with MBA) experience in brand marketing (on brand or agency side), franchise management/marketing, content marketing, or purpose-driven strategy/marketing
• Project management experience managing complex product development timelines
• Experience in category management, product marketing, or product development
• Experience partnering with design, engineering, and manufacturing teams
• Background in CPG or toy companies, ideally with exposure to retail buyer dynamics
• Strong quantitative/financial skills (forecasting, pricing, SKU productivity analysis)
• Product strategy & roadmap experience with ability to define toy segments, pricing ladders, and innovation cycles
• Retail/channel knowledge with ability to leverage insights to build mass, specialty, and e-commerce distribution strategies
• Business & financial management with strong grasp of SKU productivity, margin targets, and overall toy category P&L
• Financial acumen with experience managing financial targets at the brand or category level
• Communication skills: excellent at storytelling, presentations, and influencing senior leadership
• Strong PowerPoint creation and presentation skills, proficiency in Outlook, Word, and Excel
• Demonstrated growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves
• Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.
• How We Work:
• We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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