Senior Demand Planning Analyst - Global

External

Bacardi · Barcelona, Spain

Full-timeHybridToday

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About the role

At Bacardi, Demand Planning is at the core of our transformation toward a data-driven, insight-led Integrated Business Planning (IBP) model. As a Senior Demand Planning Analyst , you will be responsible for developing and managing a robust statistical baseline forecast , while translating data into actionable insights that support key business decisions. You will operate at the intersection of data, business understanding, and cross-functional collaboration , influencing stakeholders across Commercial, Finance, and Supply Chain globally-while embodying Bacardi's values of Fearless, Family, Founders, and Forward .

Responsibilities

Statistical Forecasting & Baseline Ownership

Develop, manage, and continuously improve the statistical baseline forecast using historical data, market insights, and advanced tools (e.g., SAP IBP)

Apply forecasting techniques (e.g., best-fit models, segmentation, aggregation/disaggregation)

Validate forecasts through multiple data sources and business inputs

Manage forecast adjustments within defined governance frameworks

Forecast Analysis & Insight Generation

Analyze forecast variations and identify key drivers, risks, and opportunities

Conduct root cause analysis and translate findings into actionable improvements

Generate and communicate forecast assumptions and ranges

Leverage advanced analytics, including AI/ML models , to enhance forecasting performance

Stakeholder Collaboration & Communication

Communicate forecast updates, accuracy, and assumptions to planners and business stakeholders

Partner with Sales, Marketing, Finance, and Supply Chain to understand demand drivers

Facilitate alignment to build a single, consensus demand plan

Challenge assumptions constructively to improve forecast quality

Performance Management & Continuous Improvement

Track and report key forecasting metrics: Forecast Accuracy / Bias

Forecast Value Add (FVA)

Forecast Volatility

Use metrics as process health indicators , driving continuous improvement

Identify and implement opportunities to enhance forecasting performance

Ensure adherence to global standards, processes, and governance frameworks

Data, Technology & Forecasting Capability Evolution

Play an active role in shaping the future of Bacardi's demand planning capabilities by partnering with Technology and Data Science teams to adopt next-generation forecasting solutions

Work in close collaboration with Tech teams to continuously enhance tools, models, and data architecture

Support the integration of predictive analytics and advanced forecasting models into planning processes

Translate business needs into clear requirements for technology teams

Identify opportunities to improve forecasting through digital innovation and external best practices

Act as a bridge between business and technology , ensuring solutions are both analytically robust and business-relevant

Senior Demand Planning Analyst - Global

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