Associate Director, Communications Design (Media Planning)

External

Mediabrands · Chicago, IL

Full-timeOn-siteToday

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About the role

B2B marketing is evolving - and so are we. At Omnicom, we're building the next generation of demand generation: one that moves beyond traditional lead volume to drive real business growth through media, data, and buying group orchestration . We're looking for a Director of B2B Demand Generation to help lead that transformation. This is a high-impact role for a strategic leader who knows how to turn complex buying journeys into measurable pipeline - connecting media, ABM, content syndication, and CRM systems into a unified growth engine . You won't just run programs - you'll help shape the future of our Demand Generation practice, working across clients, teams, and disciplines to define what modern B2B marketing should look like.

Responsibilities

Design the Future of Demand Generation

Build and lead media-led demand strategies that connect brand and performance to drive pipeline and revenue

Orchestrate engagement across entire buying groups , reaching multiple stakeholders within priority accounts

Translate client business challenges into scalable, full-funnel demand programs

Lead ABM & Buying Group Marketing

Integrate Account-Based Marketing (ABM) into broader demand strategies across 1:1, 1:few, and 1:many programs

Develop account prioritization and engagement strategies grounded in buying group dynamics

Align marketing and sales efforts to accelerate opportunity creation and progression

Own Lead Generation & Content Syndication

Oversee lead generation programs including content syndication, paid media, and nurture strategies

Ensure leads are not just generated-but validated, enriched, and conversion-ready

Partner with teams to continuously improve lead quality, performance, and pipeline impact

Drive Data, Tech & CRM Integration

Advise clients on CRM and marketing automation integrations (Salesforce, HubSpot, Marketo, etc.)

Ensure seamless flow from audience engagement to pipeline and revenue

Leverage Omnicom's data capabilities (including identity and audience intelligence) to enable precision targeting across channels

Build the Practice

Play a key role in growing Omnicom's Demand Generation practice - developing new frameworks, solutions, and capabilities

Partner across media, data, and creative teams to deliver integrated client solutions

Support new business efforts and help expand demand generation engagements across clients

Act as a Strategic Advisor

Serve as a trusted partner to senior clients, helping them modernize their approach to demand generation

Lead workshops, planning sessions, and executive conversations

Connect marketing performance directly to business outcomes

What You Bring

8-12+ years of experience in B2B marketing, demand generation, or growth strategy

Proven expertise in Account-Based Marketing (ABM) and buying group-based marketing

Deep experience in lead generation, including content syndication and performance channels

Strong understanding of lead validation, enrichment, and data quality

Hands-on experience with CRM and marketing automation platforms (Salesforce, HubSpot, Marketo, Eloqua)

Familiarity with ABM and intent platforms (e.g., 6sense, Demandbase, Bombora)

Ability to connect marketing efforts to pipeline and revenue outcomes

Experience in an agency, consultancy, or fast-paced, matrixed environment

Strong storytelling, client leadership, and strategic thinking skills

Why Join Us

Shape the future of B2B marketing at one of the world's largest media and marketing networks

Work at the forefront of media-led demand and buying group orchestration

Access industry-leading data, technology, and partnerships

Collaborate across a global network of experts in media, data, and creative

Play a visible role in building a high-growth, high-impact practice

What Success Looks Like

You build demand programs that don't just generate leads - but drive real pipeline and revenue

You help clients shift from fragmented tactics to orchestrated, buying group-led strategies

You elevate demand generation into a strategic growth driver across the organization

You contribute meaningfully to the growth and differentiation of Omnicom's B2B capabilities

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

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Associate Director, Communications Design (Media Planning)

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