Director, Sales Strategy & Planning

About the role

Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey - from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is seeking a Director, Sales Strategy & Planning to lead our global planning, incentive design, and compensation operations across all quota-carrying GTM roles. In this role, you will help us set the standard for what a great AI compensation strategy looks like because we pioneered outcome-based pricing and are consistently innovating to move the industry forward. You will own the end-to-end strategy and execution of how we set targets, design incentives, and run compensation processes so that they drive the right behaviors, reinforce our Fin-first strategy, and support sustainable, high-quality growth. You will take the current foundations across multiple areas - annual planning, quota setting methodology and modeling, incentive design, compensation policy, and productivity/capacity analytics - and evolve it for the next stage of Fin's AI-powered growth. This is a highly visible leadership position that partners closely with Sales, Solutions, Customer Success, Pricing, Finance, and the wider RevOps team to ensure our compensation strategy reinforces our company objectives and drives excellent outcomes for our customers, customer facing teams, and the company as a whole. What will I be doing? Design and implement innovative incentive strategy across GTM: Lead end-to-end incentive design for all quota-carrying roles and relevant GTM teams, ensuring plans and spiffs are aligned to Fin's strategy and are understandable, fair, and motivating. Create and evaluate innovative subscription and consumption targets for our teams. Act as the trusted advisor on planning to GTM and executive leadership: Serve as the primary partner to GTM and Finance leaders on questions related to quotas, incentives, spiffs, and compensation trade-offs, including scenario design, financial impact, and change management implications. Drive GTM planning and quota strategy: Partner with Finance for annual and semi-annual planning for Sales, Success, and Solutions teams, including capacity/headcount planning and modeling, target setting, and quota assignment across segments and roles. Build and lead a high-performing Sales Strategy & Compensation team: Lead, mentor, and develop a team spanning planning, incentive design, and compensation operations, setting incredibly high standards for analytical rigor, ownership, communication, and partnership. Role-model an AI-first, automation-minded approach to how the team works. Own compensation operations, policy, and governance: Own and continuously improve the Compensation Operations Policy and related documentation for questions, statements, rules of engagement, and exception handling, in close partnership with Finance and Sales Compensation. Drive improvements with RevOps, Finance, Data Eng, and GTM leadership. Lead productivity, capacity, and performance analytics for Sales: Create a portfolio of productivity and capacity reporting, surfacing insights that drive resourcing decisions, territory design, pipeline expectations, and performance management for GTM teams. What skills do I need? 10+ years in sales strategy, sales planning, sales compensation, revenue operations, or GTM finance, with substantial experience owning global quota and incentive design for complex B2B SaaS or usage-based businesses. 5+ years of people leadership experience leading high-performing, analytical teams across planning, compensation, or RevOps functions. Deep understanding of sales compensation and incentive design in B2B technology contexts, ideally in subscription and consumption business models; experience navigating trade-offs between growth, profitability, and behavior change. Experience building AI tools and processes that simplify planning, compensation, and RevOps workflows at scale. Exceptional written and verbal communication skills, with the ability to distill complex topics into clear narratives for executives, managers, and field teams and influence and build trust with senior stakeho