Support development of content strategy aligned to target audiences and campaign goals
Assist in building a scalable content engine (editorial calendar, content pillars, reuse frameworks)
Build and edit content across channels (blog, email, LinkedIn, sales materials)
Conduct research on industry trends, customer needs, and competitor content
Help translate technical and clinical concepts into clear, engaging messaging
Support AI-enabled content initiatives and digital content workflows
Track and analyze content performance metrics and recommend optimizations
Collaborate with marketing, product, and sales teams to align content to priorities
What You Will Learn
End-to-end content strategy and content engine development
AI and digital tools in modern marketing workflows
Omnichannel campaign execution and performance measurement
Healthcare marketing in a regulated environment
Requirements
Pursuing a degree in Marketing, Communications, Business, or related field
Strong writing, editing, and storytelling skills
Interest in healthcare, technology, or digital marketing
Ability to simplify complex information
Strong organizational and collaboration skills
Experience with content creation (blogs, social media, presentations)
MBA
Familiarity with marketing or analytics tools
Interest in AI-driven marketing and content personalization
Basic understanding of SEO
Why Join Us?
We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.
To learn more about BD visit https://bd.com/careers .
Required Skills
Optional Skills
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Primary Work Location
USA NC - Durham - Roche Drive
Additional Locations
Work Shift
Benefits
Health insuranceRemote work options
Additional Information
We are the people who give possibilities purpose
BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it's no small feat. It takes the imagination and passion of all of us-from design and engineering to the manufacturing and marketing of our billions of MedTech products per year-to look at the impossible and find transformative solutions that turn dreams into possibilities.
Job Description
This position can be remote, but would prefer someone in the Durham, NC area that would be able to go in office
Becton Dickinson · - Durham - Roche Drive, NC