Senior Business Development Manager, Asia Pacific

About the role

Your responsibilities will include: - Head up the BD and Marketing function for the Asia Pacific region. Team Management - To manage a BD Manager and Senior BD Executive, and to recruit an additional BD Manager and (Senior) BD Executive, based in the Hong Kong and Singapore offices. Business Planning & Budgeting - To develop a strategic plan for BD, Marketing & Communications in the Asia Pacific region, aligned with firmwide, regional and Global BD strategic priorities, and with an emphasis on implementing these priorities on a region-wide basis. To ensure that potential BD activities are appropriately prioritised, budget is allocated, and agreed activities are implemented to budget and to a high standard. Client Targeting and Cross-Selling - To help develop and lead campaigns and initiatives aimed at further developing/cross-selling existing and targeting priority potential clients based in or active in Asia Pacific in line with the firm's client & sector strategy. Strategic Pitches - To serve as lead project manager for regional RFPs and pitches (working with the regional team), where necessary collaborating with practice group, sector or new business team resources based in the UK. To monitor the outcome of pitches and record results on the firm's pitch database. To conduct pitch win/loss reviews as necessary. Communications / PR - Working with the Heads of Communications and Brand & Sector Communications, to differentiate the Asia Pacific offices in the market through identifying, developing and promoting a meaningful client proposition that works for the local market. To coordinate with the Communications team on PR opportunities. To ensure that directory and awards submissions in the Asia Pacific offices are completed on time and reflect correct and compelling messaging about CMS and our regional strategy. To recommend and facilitate the involvement of firm lawyers in professional organizations that will enhance the visibility of the lawyers and the firm in regional and industry platforms. To drive internal communications channels and processes within Asia Pacific, ensuring that relevant information is shared across all fee earners and with the wider firm. Thought Leadership - To act as the primary point of contact and driver behind regional thought leadership campaigns, rolling out relevant global thought leadership publications regionally, facilitating the inclusion of regional content in global publications, and initiating regional campaigns and reports. Webinars - To develop a coherent programme of regional webinars and events in support of global and/or regional campaigns and initiatives. Social Media - To maintain and promote the firm's Asia Pacific social media accounts, keep a content calendar and ensure that new content (local, regional and where relevant global) is shared regularly and consistently. BD Infrastructure - To manage, develop and refine processes and procedures relating to the BD infrastructure covering the Asia Pacific offices, including a complete set of standard pitch content (region, office, practice and sector descriptions and credentials) in the format required for the firm's pitch tool and comprehensive and up to date credentials in the firmwide credentials management system; clearly defined and segmented client mailing lists for each office, practice and sector group and/or sub-group; brochures, flyers and inserts relating to Asia Pacific; a calendar of upcoming events in Asia Pacific; and a list of target clients in Asia Pacific. To maintain quality control and ensure that all marketing materials are consistent, free of errors and up to date. CRM System - To oversee the maintenance and expansion of the firm's CRM system in the region and to leverage the system to connect lawyers, clients and other contacts. Other responsibilities include: To develop and maintain effective working relations with key individuals across the firm, particularly the Asia Pacific lawyers and business services teams and the central BD, Marketing & Communications teams. To liaise with the CMS Legal Business Development team in Frankfurt as necessary to ensure alignment with CMS-wide activities and strategies. To support other initiatives and activities as requested from time to time (such as D&I and CSR). About You We will invest in your ongoing training and development to support your professional goals and help you to thrive in your role from day one. Our opportunities are open to all suitably qualified applicants so, to be considered for this role, you must meet the following skills and experience: Qualifications & Experience Demonstrable technical competence Holds a bachelor's degree or higher qualification. Has more than 10 years of Business Development, Marketing and Communications experience gained in a professional services environment. Has experience in all asp