Salesforce Personalization Solution Consultant

About the role

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML's specialist health network, VML Health, is one of the world's largest and most awarded health agencies. VML's global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. About WPP WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company - powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com . We are seeking a dynamic Salesforce Personalization Solution Consultant who can design and implement personalized customer experiences using Salesforce Marketing Cloud Personalization (MCP). You will serve as a trusted advisor, leveraging expertise in Salesforce Marketing Cloud Personalization to implement real-time personalization strategies, managing dynamic content, and integrating customer data to drive customer engagement and business growth. Candidates having hands-on experience with Salesforce Data Cloud preferred.

Responsibilities

• Collaborate with cross-functional teams such as business, marketing, product, and data science teams to identify and define personalization opportunities.
• Conduct discovery sessions and act as technical consultant, translating client requirements into actionable solutions and create technical documentation, solution architecture diagrams, and implementation roadmaps
• Develop and implement personalization strategies, data-driven campaigns, and customer journeys within Salesforce Marketing Cloud Personalization
• Integrate Salesforce Marketing Cloud Personalization with external systems and data sources for real-time customer insights.
• Configure and validate campaigns on websites and apps through MCP, manage catalog changes, implement site mapping and provide consultation to apps development team on MCP Mobile SDK integration.
• Provide technical support and training for end users, for managing, tracking, executing and customizing MCP campaigns.
• What we want from you
• 3-5 years of hands-on experience in implementing and configuring Salesforce Marketing Cloud personalization solutions, specifically, integrating MCP with E-Commerce websites
• Strong hands-on experience creating sitemaps in MCP
• Proficiency in Javascript/JQuery, HTML, CSS
• Strong understanding of API integrations and data management
• Knowledge of data-driven marketing concepts, A/B testing, and digital marketing best practices.
• Hands on experience working on Salesforce Data Cloud. Preferable if have experience integrating MCP with Data Cloud
• Strong analytical and troubleshooting skills for technical issues
• What we can offer you
• Alongside the opportunity to work with some of the most exciting brands around the world, we'll also prioritise your career development and help you grow your skills. We'll empower you to make a difference, allow you to be yourself, and respect who you are.
• Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
• We lead with Heart , fostering empathy and trust where genuine connections and human-centric work flourish.
• We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
• And we champion Courage , inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.
• AT VML Enterprise Solutions

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