Lead packaging creative for LTOs and core, at times driving packaging innovation that enhances brand impact, while collaborating closely with key stakeholders
Own the strategic creative vision for packaging to align with brand goals
Support renovation projects and market tests with tailored packaging solutions
Lead the strategic planning for ad hoc brand initiatives across internal and external touchpoints
Collaborate cross-functionally to scope project needs, define deliverables, and align timelines
Act as the creative lead, providing direction and approvals on design, messaging, and presentation
Lead the planning and execution of the convention's visual identity and brand experience.
Partner with Leadership to align on how the brand will show up across all convention elements.
Collaborate with cross-functional teams to ensure consistent messaging and design across every asset and touchpoint.
Oversee creative direction and maintain brand integrity throughout all visual and experiential executions.
Translate national strategy into localized toolkits
Identify market trends to shape proactive local marketing initiatives
Define the long-term strategic vision for local marketing to drive brand consistency and localized relevance
Lead the evolution of local marketing as a scalable, high-impact growth lever across markets
Serve as the senior point of contact for regional/local marketing needs, guiding prioritization and resourcing
Own and evolve the strategic direction of brand guidelines to ensure consistency across all consumer and internal touchpoints
Lead the planning and execution of brand guideline updates, including design systems, tone of voice, and application standards
Enforce visual identity and brand standards across creative outputs (including accurate representation of food products), campaigns, and partner deliverables
Serve as the marketing communications representative on cross-functional projects to uphold brand integrity and alignment
Own the strategic and creative direction of food photography to ensure alignment with brand vision and positioning
Oversee post-production and asset management to ensure imagery is organized, approved, and ready for use across platforms
Develop annual roadmap for the Gift Card program, including seasonal campaigns and promotional initiatives
Oversee the creative development of swag items to ensure they align with brand guidelines and resonate with target audiences
#BurgerKing
Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.
Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.
Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.
RBI owns four of the world's most prominent and iconic quick service restaurant brands - TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.
RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.
Manager, In-Restaurant Marketing Communications
Role Description: The Manager is the strategic lead responsible for driving a cohesive and impactful brand experience across all consumer touchpoints. This role owns creative and champions the brand's visual and experiential identity with a focus on long-term brand equity, market relevance, and executional excellence. The Manager ensures every brand expression aligns with the company's positioning and growth strategy.
RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week
Rbi · Corp - Miami Corporate Office