Digital Marketing Specialist

Benefits

Additional Information

Staff - Non Union Job Category M&P - AAPS Job Profile AAPS Salaried - Marketing and Sales, Level A Job Title Digital Marketing Specialist Department Digital Marketing | Marketing and Communications | UBC Sauder School of Business Compensation Range $5,365.42 - $7,709.92 CAD Monthly The Compensation Range is the span between the minimum and maximum base salary for a position. The midpoint of the range is approximately halfway between the minimum and the maximum and represents an employee that possesses full job knowledge, qualifications and experience for the position. In the normal course, employees will be hired, transferred or promoted between the minimum and midpoint of the salary range for a job. Posting End Date June 21, 2026 Note: Applications will be accepted until 11:59 PM on the Posting End Date. Job End Date Ongoing At UBC, we believe that attracting and sustaining a diverse workforce is key to the successful pursuit of excellence in research, innovation, and learning for all faculty, staff and students. Our commitment to employment equity helps achieve inclusion and fairness, brings rich diversity to UBC as a workplace, and creates the necessary conditions for a rewarding career. Job Summary UBC Sauder School of Business is one of the world's leading business faculties. The school consistently ranks among the top 100 in the world and is recognized internationally for excellence in research and learning, an outstanding faculty and unmatched global partnerships. A collaborative and respectful culture within which all members of our community can thrive is a key principle in our strategic plan, and one that underpins our educational mission. We acknowledge that UBC Sauder at the Vancouver Point Grey campus is situated on the traditional, ancestral and unceded territory of the Musqueam. We acknowledge that UBC Sauder at UBC Robson Square is situated on the traditional territory of the Musqueam, Squamish and Tsleil-Waututh. The Marketing and Communications department at UBC Sauder leads initiatives to build the brand and reputation of the school, both in domestic and global markets, and develops marketing and communication strategies to promote business objectives, including recruitment, student experience, fundraising and alumni and community engagement. The Digital Marketing Specialist is responsible for the coordination and execution of various marketing initiatives that promote UBC Sauder's programs through digital and traditional channels - with an emphasis on email marketing and lead generation digital campaigns. Focusing on content creation, planning, and alignment with business goals, the Digital Marketing Specialist ensures the seamless delivery of campaigns and event promotions to target audiences - with the intent of helping to drive conversions, engagement, and brand visibility. Organizational Status The Digital Marketing Specialist reports to the Digital Marketing Manager, works within the Marketing and Communications department, and collaborates with stakeholders across various business units to align email marketing, digital campaigns, and other marketing strategies with organizational objectives. Work Performed Digital Marketing Works with the Digital Marketing Manager to create digital marketing campaigns to support business unit goals and KPIs. Supports market research initiatives to understand the target audience, and identifies marketing and growth opportunities. Implements campaigns across various digital channels, like email, social media, paid advertising and search. Measures and analyzes campaigns' success using data and analytics tools. Facilitates stakeholder meetings and explains the campaign details to business unit partners with key performance metrics (KPIs). Email and Event Marketing Plans, manages and implements comprehensive email marketing campaigns, including audience segmentation, content creation, scheduling, and performance analysis. Coordinates email marketing initiatives in line with the overall marketing strategy to support program awareness, event promotion, and lead generation. Collaborates with internal stakeholders to gather content, create effective email templates, and manage distribution via email platforms like Salesforce Marketing Cloud and Campaigner. Implements A/B testing, monitors key performance indicators (KPIs), and optimizes email marketing performance. Leads the promotion of events, including open houses, webinars, and growth events, ensuring content and communication are aligned with marketing goals. Develops event-related email sequences, promotional collateral, and landing pages to drive event registration and attendance. Coordinates with internal teams to ensure all digital assets, including email invites, social posts, and web content, are updated and reflective of current events. Liaises with external vendors, including creative agencies, copywriters, and printers on the production of marketing and communication