As the day to day steward of our brand, you will ensure that everything we put into the market is clear, consistent, and compelling while driving measurable engagement and conversion.
Brand Stewardship & Execution
Own and maintain brand consistency across digital, print, email, and social channels
Apply visual identity and voice standards across all content and campaigns
Manage and evolve the content and messaging library to ensure alignment and scalability
Content Development & Optimization
Write and edit high performing, AEO/SEO optimized content across:
Web pages and landing pages
Email and SMS campaigns
Social media and paid media copy
Sales collateral and campaign messaging
Ensure all content is aligned to brand standards and built for performance
Cross-Functional Collaboration
Partner with demand generation, lifecycle marketing, sales enablement, and creative teams
Translate campaign strategies into clear, conversion-oriented messaging
Adapt messaging for evolving platforms, including AI driven search and generative answer engines
Performance & Continuous Improvement
Lead content testing (subject lines, headlines, messaging variants)
Analyze performance and apply insights to improve engagement and conversion
Feed learnings back into messaging frameworks and content playbooks
AI & Emerging Channel Optimization
Create content designed for discoverability in AI-driven environments (Google AI Overviews, ChatGPT, Perplexity)
Apply structured content approaches (FAQ, How To, Speak able schema)
Leverage AI tools to enhance drafting, editing, and optimization workflows
What You Bring
5 to 8 years of experience in brand, content, or copywriting roles within an established brand system
A strong, diverse writing portfolio (web, email, SMS, social, sales collateral) demonstrating both creativity and performance impact
Proven ability to apply brand standards and messaging frameworks independently
Experience collaborating across marketing, sales, and creative teams
Technical & Operational Strength
Experience with content and project management tools (e.g., Monday.com, Airtable, or similar)
Proficiency with CMS and marketing platforms (e.g., WordPress, HubSpot, Marketo, Salesforce Marketing Cloud)
Hands-on experience using AI tools (e.g., ChatGPT, Claude, Gemini) in content workflows
Demonstrated experience optimizing content for AI search and citation environments
Ready to Make an Impact?
If you're ready to shape a brand that truly connects-and create content that performs across today's most dynamic platforms, we want to hear from you. Apply today and help define Our Space.
Lifespace has successfully served older adults for 50 years, and this is just the beginning. With new opportunities, continued growth, and the support from your Lifespace team members, get ready to ignite your life and experience Our Space.
COMPANY OVERVIEW:
Equal Opportunity Employer
If you are excited to learn and grow, be excellent, thrive with your team and deliver personalized experiences you'll enjoy your career with us!
Additional Information
Community:
Texas Support Center
Address:
3501 Olympus Boulevard
Dallas, Texas 75019
Pay Range
$102,700.00-$141,300.00+ Annual
Our Space. Your Impact.
At Lifespace, Our Space is more than a brand, it's how we show up for our residents, our teams, and each other. It's the standard we hold for every interaction, every message, and every experience we create.
We're looking for a Brand & Content Marketing Manager who will bring that standard to life, own how our brand is expressed across every channel, every campaign, and every customer touchpoint. This is a role for someone who doesn't just write content, but shapes how a brand is experienced, discovered, and trusted.
Lifespacecommunities · Dallas, TX