Senior Digital Strategy Planner

About the role

Location : Kraków, Warsaw or remote (Poland) Join Admind Branding & Communications , the largest global branding agency in Poland. As a certified B Corp , we're all about creating branding experiences that not only transform organizations, such as ABB, UBS, Syngenta, Acceleron, and Hitachi, but also make a positive impact on the world. At Admind you'll be working alongside more than 200 creative experts from over 15 countries. You'll become part of an international community that specializes in design and branding strategy, where diversity , equity , and inclusion are valued part of the experience. We work in a supportive feedback culture , where regular, honest conversations help you feel confident, stay aligned, and continue growing. You'll have the chance to help us use conscious branding to become a force for good, making a real difference for the environment , our employees, and society as a whole. Come and make an impact with us! What you will do: Create and plan digital marketing campaigns for B2B clients, including recommending the most effective channels, touchpoints and formats (with a strong focus on LinkedIn Ads) Research customer behaviors and preferred digital channels Translate brand and marketing strategy into clear digital campaign plans and actionable marketing activities Develop recommendations for lead generation initiatives, including lead magnets and content-driven campaigns Collaborate with brand management and business teams to ensure campaigns align with brand positioning and B2B communication objectives Identify key channels and analyze campaign performance and provide data-driven insights and recommendations for optimization Define campaign KPIs and success metrics aligned with marketing and business goals Work closely with internal teams and external agencies to implement and optimize campaign strategies across multiple projects Stay up to date with digital marketing trends and innovations, including emerging applications of AI in marketing We look forward to working together if: You have at least 3 years of experience in digital marketing, campaign strategy, or performance marketing You have a strong understanding of B2B marketing and brand positioning You have strong analytical thinking, content strategy, and proficiency in digital advertising platforms You know how to translate high-level marketing strategies into effective digital campaigns You have experience designing and optimizing paid campaigns across digital channels (especially LinkedIn) You are comfortable working with data and campaign performance metrics You are able to manage multiple campaigns and priorities in a fast-paced environment You have strong analytical skills and the ability to turn insights into actionable recommendations You communicate clearly and are comfortable working with multiple stakeholders You are fluent in English (both written and spoken) Even better if: You have experience working with global brands or external marketing agencies You are familiar with tools such as Google Analytics 4, LinkedIn Campaign Manager, Looker Studio, DV360 or The Trade Desk You have experience with SEO tools such as Semrush or Ahrefs You are interested in new technologies and AI applications in digital marketing Our Offer: Feel Good, Do Good: Private healthcare (Luxmed), Multisport card, group life insurance (Allianz), Ask Henry - a personal assistant service to help with everyday tasks Learn & Grow: Knowledge-sharing sessions, access to e-learning platform, possibility to join mentoring program, English classes Balance That Works: Hybrid model in Kraków and Warsaw, remote work in other locations (in Poland) Be Yourself, Belong: Inclusive culture where you can be your authentic self, a team that values different perspectives and backgrounds Eat, Laugh, Celebrate: Daily breakfasts and twice a week lunches in the office, occasional company events Admind is an Equal Opportunity Employer committed to supporting, inspiring, and respecting all individuals regardless of race, religion, nationality, medical condition, gender identity, or sexual orientation or expression, among other characteristics. We are dedicated to creating an inclusive workplace environment that celebrates the diversity of our employees and candidates. [Information on the processing of the personal data/ Informacja dotycząca przetwarzania danych osobowych]