Director, Brand Marketing

About the role

Facility: Dayton Children's - Main Campus Department: Strategic Marketing/Strategy, Marketing & Innovation Schedule: Full time Hours: 40 Job Details: The Director of Brand Marketing is the leader responsible for the Dayton Children's brand. The role owns overall brand building and advertising strategy, and provides oversight and accountability for content, brand campaigns, and social media as well. The aim is a clear, consistent brand that builds awareness, preference, and trust with the families and communities we serve. The Director sets the brand's strategic direction and overall brand platform - pillars, positioning, voice, visual identity, etc. - and evolves it based on the needs of the market and the organization. They work closely with senior leadership to tie the brand to business priorities and use consumer insight and performance data to keep sharpening it. The Director owns how Dayton Children's shows up across advertising media and leads the strategy behind it. They set the direction for brand campaigns and oversee the team and partners who execute them, so the work is integrated, reaches our families, and is compelling in a competitive market. Finally, the Director builds and develops a highly capable team that model's collaboration, accountability, and excellence. This individual will foster a culture of creativity, curiosity, and continuous improvement - empowering the team to deliver bold ideas, breakthrough content, and brand experiences that reflect the heart of Dayton Children's. 1. Brand Development and Strategy 25% Own the Dayton Children's brand strategy - its pillars, positioning, architecture, voice, and visual identity - and evolve it as the market and the organization change. Translate the hospital's growth goals into a clear brand direction, working closely with senior leadership on priorities like market expansion, service line growth, and reputation. Set and maintain the brand standards, value propositions, and voice guidelines for all team members and partners. Lead the brand research program - annual studies and ongoing consumer listening - and turn what it surfaces into clear decisions. Track how the brand is performing - awareness, preference, sentiment, NPS - and use that to sharpen positioning, messaging, and creative. Manage agency and vendor relationships, holding them to clear expectations on quality, results, and budget. 2. Advertising and Campaigns 25% Own the advertising and media strategy - how Dayton Children's shows up across broadcast, digital, out-of-home, print, and direct channels, and where the dollars go. Set the direction and goals for each major campaign, then oversee the team and partners who carry it from brief through results. Make sure advertising and brand storytelling stay true to the strategy and earn their investment. Review campaign and media performance and decide where to adjust to reach the right families more effectively. Serve as the senior brand and marketing advisor on enterprise initiatives and high-visibility projects. 3. Content and Social Media 25% Manage the content and social media leaders, who own their respective strategies and day-to-day decisions; set the direction they work within and hold them accountable for results. Keep content and social strategy aligned with the brand and the organization's priorities, guiding decisions that carry real brand or reputational weight. Set clear standards and guardrails for voice, quality, and governance - then trust the leads to run within them. Review key work and give the leads sharp, useful feedback, rather than managing day-to-day output. Make sure content and social connect with the broader marketing, digital, and communications work - and collaborate with other directors to clear barriers. 4. Team Leadership 25% Lead, coach, and grow a strong brand team - setting clear expectations and holding people accountable in a way that brings out their best. Invest in the content and social leaders as owners of their work, developing their judgment and not just their output. Give clear, candid feedback on creative and content so the work stays high-quality and on-brand. Plan workload, priorities, budget, and resources so the team stays focused and balanced. Lead across creative, digital, communications, and agency partners to keep brand work connected and moving. Performs other duties as assigned. Department Specific Job Details: Required Qualifications Bachelor's degree in marketing or related field 8+ years of progressively responsible experience in marketing or related field 5+ years previous management/leadership experience, ideally in a matrixed environment Demonstrated expertise in brand building, particularly in a highly competitive market Consumer analytic and insight skills Leadership skills with the ability to establish credibility and lead through influence in a matrixed environment Ability to compellingly present ideas, strategies and plans and drive consensus Preferred Qual