Senior Manager, Integrated Campaigns & Performance Marketing

Responsibilities

• Campaign Planning & Execution
• Own the end-to-end campaign planning process across product launches, demand
• generation initiatives, ABM programs, content syndication, paid campaign, and strategic
• growth initiatives.
• Build and maintain quarterly campaign roadmaps aligned with company growth objectives
• and revenue targets.
• Ensure campaigns are launched on time, within budget, and according to agreed-upon
• priorities.
• Drive cross-functional alignment between Growth, Product Marketing, Sales, Brand,
• Content, and RevOps teams.
• Establish campaign governance, planning processes, and operational best practices.
• Develop integrated go-to-market plans that align product positioning , audience targeting,
• channel activation, and sales enablement efforts.
• Ensure campaign execution remains consistent across all channels and regions.
• Performance Marketing & Demand Generation
• Own the strategic planning of paid media programs across search, social, display,
• retargeting, content syndication, and emerging channels in partnership with the Campaign
• Manager.
• Collaborate with the Director of Growth and cross-functional marketing leaders to develop quarterly and annual demand generation strategies aligned with pipeline and revenue
• objectives.
• Oversee media budget allocation and investment decisions to maximize pipeline
• generation, customer acquisition, and return on marketing investment.
• Ensure campaign strategies are grounded in performance data, audience insights, and
• business priorities.
• Lead ongoing optimization efforts across channels, conversion paths, and landing page
• performance.
• Collaborate with Marketing Operations and Analytics teams to improve attribution,
• reporting, increase conversion, lead scoring, and campaign measurement frameworks.
• Drive experimentation and testing programs to uncover new acquisition opportunities and
• improve marketing efficiency.
• Develop recommendations for channel mix, budget allocation, and growth investments
• based on performance trends and business objectives.
• Team Leadership
• Lead and mentor the Campaign Managers.
• Establish clear objectives, performance expectations, and development plans for direct
• reports.
• Foster a culture of accountability, operational excellence, experimentation, and continuous
• improvement.
• Support resource planning and workload management across the campaign team.
• Ensure the team maintains a strong balance between campaign execution, innovation, and
• performance outcomes.
• Support hiring, onboarding, and future scaling of the campaign and demand generation
• function.
• Cross-Functional Program Management
• Act as the central coordinator for major go-to-market initiatives.
• Identify dependencies, risks, and bottlenecks and proactively drive resolutions.
• Ensure campaign deliverables, messaging, assets, and channel activations remain aligned
• throughout execution.
• Maintain visibility into campaign priorities, timelines, and business impact across the
• organization.
• Measurement & Optimization
• Partner with Marketing Operations and Analytics teams to establish campaign KPIs and
• reporting frameworks.
• Own campaign and channel performance reviews, including pipeline contribution,
• conversion rates, CPA, ROI, and revenue influence.
• Present performance insights, recommendations, and growth opportunities to senior
• leadership.
• Lead quarterly business reviews focused on campaign effectiveness, investment
• efficiency, and future growth opportunities.
• Lead campaign retrospectives and document learnings and best practices.
• Process & Operational Excellence
• Develop scalable workflows and operating models that improve campaign delivery speed
• and quality.
• Optimize project management processes, campaign calendars, and cross-functional
• collaboration mechanisms.
• Drive consistency in campaign documentation, reporting, and communication.
• Impr

Additional Information

We are looking for a Senior Manager, Integrated Campaigns & Performance Marketing to lead the planning, execution, and operational excellence of Vention's integrated marketing campaigns and demand generation initiatives. This role sits at the intersection of Growth, Product Marketing, Brand, Sales, and RevOps and is responsible for transforming strategic priorities into coordinated, high-impact programs that drive pipeline, revenue, and customer engagement. Reporting to the Director of Growth, this leader will oversee campaign execution across multiple channels and manage a team responsible for campaign planning and execution. The ideal candidate is highly organized, data-driven, collaborative, and passionate about operational excellence, team development, and delivering measurable business results. This role combines campaign leadership, performance marketing expertise, people management, and cross-functional program execution to accelerate growth and improve marketing effectiveness across the organization.

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