Optimize for Mobile-First Customer Behavior : Help modernize and optimize activation and monetization experiences for a mobile-first customer base. Identify friction points and opportunities across acquisition, onboarding, upgrade, and retention flows to create seamless cross-device experiences.
Leverage AI to Accelerate Growth : Use AI tools and workflows to improve experimentation velocity, analysis, prioritization, and decision-making. Explore opportunities to apply AI-driven personalization, targeting, and optimization tactics across activation and monetization experiences.
Influence Monetization & Lifecycle Strategy : Contribute to broader growth initiatives including packaging, pricing, lifecycle optimization, and expansion strategy. Partner with Finance, RevOps, Analytics, and leadership to validate opportunities through experimentation and customer behavior data.
Collaborate Across Functions : Work closely with Engineering, Design, Data & Analytics, Finance, and RevOps to prioritize opportunities, improve instrumentation, and ensure experiments are measurable, scalable, and operationally sound.
Requirements
Outcome-Oriented : You optimize for measurable outcomes over roadmap output. You'd rather launch multiple well-instrumented experiments this month than spend a quarter designing the perfect framework. You value rapid learning, iteration, and continuous optimization.
Highly Analytical : You are deeply comfortable using data to identify opportunities, validate hypotheses, and make decisions. You understand metrics such as activation, conversion, retention, expansion, atta
Additional Information
At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There's something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We're energized by new challenges and new possibilities-and we're just getting started!
Principal Growth Product Manager, Activation & Monetization
We have an opening for a Principal Growth Product Manager to lead experimentation across activation and monetization at Constant Contact. This is not a traditional roadmap-driven Product Management role. You will operate as a metric owner first, not as a feature owner. Success in this role comes from learning velocity, experimentation quality, and measurable movement in activation, conversion, retention, and expansion metrics.
You'll join a high-performing growth organization made up of two Principal Growth PMs (this role would be the third) working across two dedicated squads with 6 and 4 engineers. Together, the team runs approximately 20 experiments per month across onboarding, upgrade flows, lifecycle experiences, and monetization surfaces. We operate with a highly autonomous, AI-native rhythm focused on fast iteration, rigorous measurement, and continuous learning.
The ideal candidate thrives in experimentation environments, moves quickly, thinks statistically, and is energized by shipping iterative tests that drive measurable business outcomes.
Constantcontact · Remote