Senior Marketing Manager, Government

About the role

We are currently seeking a Senior Marketing Manager, Government to join our growing Marketing team . This is a unique role designed to build and lead Clio's go-to-market strategy for fast growing and high-value segments in the legal industry: in-house legal teams within federal, state/provincial, municipal government organizations, public defenders, and legal aid organizations. We're looking for a candidate based in the Greater Washington, D.C. area , including candidates located in nearby regions of Maryland or Virginia who can commute regularly into Washington, D.C. What your team does: The Marketing team is a high-profile, high-impact function and the primary driver of Clio's revenue growth. We lead strategic campaigns and initiatives that attract, engage, and convert target segments across the legal industry. Although Clio is the world's leading legal software used by over 400,000 legal professionals, the government segment represents a new, significant, and largely untapped opportunity. Your work in this segment will have an immediate and meaningful impact - and we have best-in-class technology, budgets, and an outstanding team to support it. Our team is geographically distributed across Canada and the US, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and we care about results.

Responsibilities

• Develop Clio's growth strategy for government legal teams - including federal, provincial/state, municipal legal departments, public defenders, and legal aid organizations - identifying marketing opportunities that can unlock significant expansion in this segment;
• Design and execute multi-channel marketing programs tailored to the government buyer journey, accounting for longer decision cycles, procurement requirements, and institutional buying processes;
• Build awareness and credibility with government legal audiences through targeted content, events, associations, and partnerships relevant to the public sector legal community;
• Align Government Channel Partners and Resellers on an integrated go to marketing strategy;
• Analyze Clio's marketing and sales funnel for the government segment, identify friction points, and implement strategies to improve conversion at every stage;
• Partner closely with Sales, Revenue Operations, and the extended Marketing to align on messaging, gather feedback, and ensure programs are driving results;
• Develop a deep understanding of government legal teams - their mandates, pain points, technology adoption patterns, and procurement constraints - and share these insights across the team;
• Maintain scalable, end-to-end programs designed with specific goals aligned to the government segment's growth trajectory.
• What you may have:
• 7-10+ years of experience in a marketing or demand generation role, with meaningful exposure to public sector and government audiences;
• Demonstrated understanding of government procurement processes and the buying dynamics of public sector organizations;
• Experience working directly and activating Government resellers and channels partners on joint GTM strategies;
• Excellent analytical skills and experience measuring and optimizing data-driven marketing programs;
• Ability to plan, organize, and execute multiple projects simultaneously while meeting deadlines;
• Strong communication, presentation, project management, and writing skills - including the ability to craft messaging that resonates with institutional and compliance-focused buyers;
• Comfort making decisions with imperfect information in an emerging, high-growth environment;
• Experience marketing across multiple online and offline channels with a focus on driving leads and pipeline.
• This is a new role.
• What you will find here:
• Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to

Requirements

• You thrive in a complex environment, are energized by greenfield opportunity, and know how to balance long-term relationship-building with near-term pipeline generation. You work well cross-functionally, communicate with clarity, and are comfortable navigating ambiguity with confidence.

Additional Information

Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

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