Inform strategic direction of integrated media campaigns by translating social & influencer trend forecasting insights into bold, innovative campaigns & strategies, ensuring alignment with brand objectives, audience needs, and cultural moments.
Manage end to end execution of influencer campaigns from strategy development to influencer identification, vetting, activation, paid orchestration and measurement
Contribute to the development of social editorial calendars, content themes, and cultural/community opportunities, ensuring our channels are in support of business goals and consumer journey.
Ensure that paid advertising and social & influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agencies are collaborating and communicating seamlessly
Partner with internal stakeholders and agencies to manage social editorial strategy, production & planning, and paid amplification integration.
Understand the consumer and HCP audience landscape within health/pharma and have a clear point of view on effective navigation based on marketing briefs. Lead partnership operation with media planning team to bring synergies or amplification of campaign ideas.
Work comfortably with ambiguity to tackle unique and complex social & influencer projects
Act independently to identify opportunities for improvement and spearhead self-initiated projects applying hands-on expertise within influencer marketing.
Make recommendations for real-time response as well as long-term optimization of social & influencer marketing campaigns
Promote adoption of social & influencer marketing best practices for data-informed decision making across Pfizer's commercial business.
Contribute thought leadership perspective on connecting ever-evolving social & influencer marketing trends with business impact
Requirements
4+ years of hands-on professional experience in a social media or influencer marketing role within a large, complex matrix organization.
Previous firsthand social strategy and influencer marketing experience gained from the brand, agency, or media perspective
Strong project leadership and administrative skills.
Exhibits a growth-oriented mindset and the capability to actively help build and scale new organizational capabilities.
Expertise in using social and influencer marketing analytics platforms and tools such as Creator IQ, Sprinklr
Exceptional interpersonal skills and ability to operate in a matrix environment.
Ability to operate with both urgency and precision in execution.
Strategic and creative thinker with superior problem-solving skills.
Self-motivated self-starter with proven capacity to take ownership and work independently.
Specialized skills in visualizing data patterns and tailoring reports for diverse executive stakeholders.
Values-based leadership presence that authentically models' courage, excellence, equity and joy.
Maturity and professional discretion required to handle confidential information.
Pharmaceutical influencer marketing experience
Additional Job Information:
Last Date to Apply: June 15, 2026
Work Location Assignment: Hybrid
Benefits
Health insurance401(k)Equity / stock optionsPerformance bonus
Additional Information
ROLE SUMMARY
The Manager, Influencer (Influencer & Content Marketing Team) will play a critical role in end-to-end execution of our influencer and social campaigns from strategy development & editorial planning to data driven influencer identification, contracting, activation and measurement.
This role will ensure that paid advertising, social and influencer creative are synergistic, following best practices and all cross-functional stakeholders as well as agency partners collaborating and communicating seamlessly. Success requires a a strong understanding of social platforms, content and community trends, and audience behavior. Additionally, strong communications & relationship building skills, and collaborative leadership to forecast influencer and social trends and steer stakeholders toward data-backed decisions will be key to success. An innovative mindset with the ability to balance strategy and hands-on execution is essential.
Pfizer · - New York - New York City