Senior Field Marketing Manager - Brand Activations

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Fin is the AI Customer Agent company on a mission to help businesses provide perfect customer experiences. Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey - from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk for one single system that is designed to meet the needs of modern day support teams. Founded in 2011, Fin became one of the fastest growing companies and remains one of the largest private software companies in the world with nearly 30,000 global businesses using our products to transform their customer support. Driven by our core values, we push boundaries, build with speed and intensity, and relentlessly deliver incredible value to our customers. What's the opportunity? Fin is looking for a Senior Field Marketing Manager, Brand Activations to help bring our most important in-person and hybrid experiences to life in North America. This role sits at the intersection of brand, demand generation, and sales, translating creative, high-impact experiences into measurable pipeline. You'll partner closely with our Brand Activations team, who own our strategic events, community programs, and product launches. Your focus will be ensuring those programs are set up to succeed in the field through strong sales enablement, thoughtful staffing, seamless on-site execution, and clear performance measurement. This is a hands-on, highly cross-functional role for someone who thrives in fast-paced environments and is excited to build scalable systems from the ground up. What will I be doing? Own field execution for key programs: Lead the planning and on-the-ground execution of strategic events, community activations, and product launches in partnership with Brand Activations Drive sales enablement: Equip sales teams with the tools, messaging, and context they need to effectively engage prospects before, during, and after events Develop staffing strategies: Plan and coordinate staffing for all activations, ensuring the right people are in the right roles to maximize impact Build ancillary event programs: Create and scale complementary experiences (VIP dinners, roundtables, meetups) that deepen engagement and accelerate pipeline Establish goals and measure success: Define KPIs for each activation, track performance, and report on outcomes with a clear link to pipeline and revenue Create repeatable playbooks: Document and refine processes to build a scalable, global field marketing engine Collaborate cross-functionally: Partner with Brand, Sales, Growth, Product Marketing, and external vendors to deliver cohesive, high-quality experiences Manage vendors and logistics: Oversee agencies, venues, and partners to ensure flawless execution What skills do I need? 6+ years of experience in field marketing, event marketing, or experiential marketing in a B2B SaaS environment Proven ability to translate brand experiences into measurable business outcomes (pipeline, revenue, engagement) Strong experience supporting sales teams and building effective enablement programs Exceptional project management skills with the ability to juggle multiple complex initiatives Experience owning on-site execution for large-scale events and high-touch activations A builder mindset - you're excited to create structure, processes, and playbooks where they don't yet exist Strong communication and stakeholder management skills, with experience working cross-functionally and externally Data-driven approach to goal-setting, reporting, and optimization Willingness to travel as needed to support events What success looks like Events consistently deliver measurable pipeline and influence revenue Sales teams are fully enabled and engaged in field programs Activations are executed seamlessly with strong attendee experiences A clear, repeatable playbook exists for scaling global field marketing efforts Strong partnerships are built across internal teams and external vendors

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