The Social Analytics team supports social listening and influencer insights initiatives across all Revlon brands. The team collaborates closely with the Social and Influencer teams and the broader brand and marketing teams within Revlon.
Responsibilities
Reports into the Director of Social Analytics, working closely with the larger Integrated Marketing team and cross-departmental marketing teams
Analytics & Reporting: Monitor performance of key Revlon Brands on social media platforms, delivering actionable insights across owned content, campaign performance and social listening
Sentiment Tracking and Trendspotting: Flag trending or hot button conversations with appropriate teams (ex. customer service, legal, global and local brand marketing, e-commerce, etc.) when necessary and sharing insight around what may be driving these conversations
Trend Monitoring: Demonstrate a strong grasp of emerging platform trends, tools, and competitor strategies, offering top-tier recommendations to ensure the brand remains at the forefront on social
A strong ability and know how to stay on top of the latest social trends that can leverage for social content
Be perpetually online: You always know the latest trending format, audio, or meme that dominate conversation
Stay abreast of emerging consumer entertainment trends in order to illuminate opportunities for our programming to stay fresh and relevant with tomorrow's consumers.
Contribute to long-term strategic distribution projects, providing insight and structure to inform account-level and channel-level strategies.
Requirements
Curious mindset and a love for learning: You thrive on asking questions, exploring new ideas, and continuously expanding your knowledge. Whether it's mastering new tools, uncovering insights, or staying ahead of industry trends, you approach challenges with an open mind and a drive to grow
Education
Bachelor's Degree
3+ years of practical, relevant experience in social media analytics or measurement role either in -house or at an agency
Proficiency in social listening tools such as Brandwatch, Hootsuite, Talkwalker, etc
Well versed in query writing/Boolean
Knowledge of how to identify trends via keywords or hashtags
1 year of experience in Influencer tracking tools like Traackr or CreatorIQ
Proven experience to translate insights from data into actionable insights
Must be able to both drive strategy and execute with speed and high quality
Experience in personal care or beauty preferred
Experience working across multiple brands at the same time
Knowledge of social media best practices
#LI-Hybrid #LI-CH2
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
The base pay range for this position is $80,000 - $100,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Benefits
Dental insuranceVision insuranceRemote work options
Additional Information
At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company's DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio-which consists of some of the world's most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances-is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York office 3 days per week and may work remotely the remaining days
Revloncorporate · New York, NY