Social Media Specialist

About the role

At Air Apps , we're on a mission to empower people through beautifully designed, powerful mobile applications. With over 100 million downloads and a portfolio of top-ranked productivity and utility apps, we blend creativity, data, and engineering to shape the future of mobile technology. As a passionate, fast-moving team headquartered in Lisbon, we foster a culture that champions innovation, ownership, and purpose. Join us as we build tools that help millions stay productive, connected, and inspired-every single day. We're looking for a creative and detail-oriented Social Media Specialist to join our Lisbon-based team on a full-time basis. In this role, you will be responsible for writing and publishing engaging content across our social media channels, helping us build community and brand awareness across our company and product pages. You'll collaborate with Marketing, Product, and Design teams to create posts that spark engagement, build movement around our brand, and keep our followers informed and inspired. This is a fully onsite position , based at our office in Lisbon, where you will collaborate closely with cross-functional teams in person and contribute to a dynamic and fast-paced environment. We are open to support with relocation efforts.

Responsibilities

• Plan, write, and publish high-quality content across social platforms including Instagram, TikTok, LinkedIn, and more.
• Manage posting schedules for both company and product-specific pages.
• Create meaningful and relevant comments to drive conversations and visibility.
• Support community engagement by monitoring and responding to follower interactions.
• Collaborate with internal teams to align social media content with ongoing initiatives (product launches, hiring campaigns, etc.).
• Track performance and engagement metrics to continuously improve content strategy.
• Stay current with social media trends, language, and best practices to ensure relevance and creativity.

Requirements

• Around 1-3 years of experience in social media management, digital content writing, or online community engagement.
• Strong writing skills with the ability to craft clear, concise, and engaging social copy.
• Familiarity with major platforms (Instagram, TikTok, LinkedIn, etc.) and their best practices.
• Experience managing multiple pages or brand accounts.
• Proactive mindset with strong attention to detail and organizational skills.
• Comfortable collaborating across teams in a fast-paced environment.
• Fluent in English (Portuguese is a plus).
• What benefits are we offering?
• Apple hardware ecosystem for work.
• Annual Bonus
• Top-tier Health and Life Insurance for peace of mind.
• Transportation Budget to support your commute needs.
• Coverflex benefits package for meal allowances, well-being, and more.
• Childcare support.
• Air Conference - an opportunity to meet the team, collaborate, and grow together.
• Pension Fund to support your long-term financial planning.
• Urban Sports Club membership to keep you active.
• Meals 100% free at the hub.
• Diversity & Inclusion
• Application Disclaimer
• Air Apps is an Equal Opportunity Employer. All applicants will be considered without regard to age, race, religion, gender identity, sexual orientation, disability, or national origin. We are committed to a fair and inclusive hiring process.

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