Additional Information
Discover What's Possible at BetMGM
Ready to make your career legendary? Join us as we bring the magic of Vegas to our players. The BetMGM team has over 1,400 talented members, revolutionizing sports betting and online gaming in the United States and Canada. We're a brand with technology at our hearts and the most driven and focused talent in the business.
As a valued team member, we're committed to giving you the resources and support you need to thrive. Our benefits and perks include:
Medical, Dental, Vision, Life, and Disability Insurance
401(k) with company match
Pre-tax spending accounts including health care FSA and commuter savings
Flexible paid time off
Professional development reimbursement and ongoing skills training opportunities
Employee resource groups
Swag, ticket giveaways, and more!
At BetMGM, we recognize that every individual plays a meaningful role in our success. That's why we're committed to building a respectful, inclusive workplace. It's the strategy behind every win. By meeting people where they are, we create a culture of belonging where everyone can thrive and a workplace that reflects our values, our people, and our drive to win.
As the Senior CRM Lifecycle Optimization Associate, you will be responsible for designing, optimizing, and evolving customer journeys that drive measurable revenue, retention, and long-term value across sports, casino, and poker verticals.
This role is not only focused on daily campaign execution. Instead, it is centered on journey intelligence, AI-powered decisioning, experimentation frameworks, and performance optimization. You will continually assess how we engage customers, introduce new ways of delivering value through automation and machine learning, and ensure every lifecycle interaction drives clear ROI.
You will partner closely with the Senior CRM Lifecycle Manager, BI, Product, and Business unit teams to transform lifecycle marketing into a scalable, insight-led growth engine.