CRM Specialist

About the role

At 2K, we create some of the most iconic and culture-shaping video games in entertainment, including NBA® 2K , one of the top-selling franchises in the world, and legendary titles like BioShock® , Borderlands® , Mafia , Sid Meier's Civilization ® , and XCOM® , as well as fan favorites WWE® 2K , TopSpin® , and PGA TOUR® 2K . We build unforgettable experiences by pushing the boundaries of creativity, authenticity and innovation across every genre. Our portfolio is brought to life by some of the most influential game development studios in the world. Visual Concepts, Firaxis Games, Hangar 13, Cat Daddy Games, 31st Union, Cloud Chamber, Gearbox, HB Studios, and 2K SportsLab create world-class experiences across platforms. But what truly powers 2K is our people. We believe the best ideas come from teams that feel empowered, supported, and inspired. As an equal opportunity employer, we are committed to fostering a diverse, inclusive workplace where people are encouraged to come as they are and do their best work. What We Need The CRM Specialist is an established professional contributor responsible for spearheading CRM activations-including email, push, and lifecycle campaigns-for industry-leading titles across 2K's global portfolio. This role manages the end-to-end campaign process, from inception and planning to execution, optimization, and performance analysis. Residing within the Player Connections department, the CRM Specialist works closely with cross-functional teams to deepen player engagement and ensure the commercial success of 2K's out-of-game ecosystem.