Email Marketing Specialist

About the role

The Email Marketing Specialist will report to the Manager, Global Database Marketing and serve as an integral member of the email marketing team. This role is responsible for building, testing, scheduling, deploying, optimizing, and reporting on B2B email campaigns (from newsletters to event communications), while also collaborating closely with an external Marketing Agency by managing requests for asset creation (emails and landing pages), coordinating timelines, and ensuring campaigns are deployed successfully. The ideal candidate brings hands-on experience with email marketing platforms and a deep understanding of best practices, paired with the technical skills to hand-code responsive email templates. This is a collaborative, cross-functional role that requires strong attention to detail, project management ability, and a passion for delivering excellent digital experiences.

Responsibilities

• Operate directly in Marketo to manage targeting, campaign building, QA, and scheduling for one-time and triggered email sends
• W ork with the Marketing Agency: managing requests, coordinate their work on building emails and landing pages, align on timelines and requirements, and ensure deliverables meet quality standards and internal approvals.
• Collaborate with internal stakeholders for QA, approvals, and to support landing page creation
• Own email performance and optimization, including building reports that analyze delivery rates and campaign efficiency
• Act as the internal subject matter expert on email best practices, technologies, and QA processes to ensure all communications are properly formatted
• Maintain and improve QA processes to uphold quality and consistency across all email communications
• Technologies You'll Work With
• Marketo, Litmus, HTML, Salesforce, Monday.com, Microsoft Word, Excel, PowerPoint

Requirements

• 2+ years of experience operating directly in an email marketing platform, with a proven track record in both coding and deployment
• Deep understanding of email marketing strategy and best practices, including A/B testing
• Proficiency in HTML and experience with Litmus for email testing and rendering
• Bachelor's degree in marketing, Communications, or a related discipline (a combination of education and experience will be considered)
• Exemplary attention to detail and time management skills, with the ability to prioritize and complete work independently in a fast-paced environment
• Excellent written communication and strong project management skills
• Advanced proficiency in Microsoft Word, Excel, and PowerPoint
• Bonus Skills
• Experience with Marketo specifically is strongly preferred
• Knowledge of B2B email marketing best practices
• Experience managing multiple email campaign types simultaneously, including newsletters, event invitations, and nurture programs
• Familiarity with landing page and email creation and basic web design principles
• What you'll get
• Unlimited paid time off, 12 paid holidays, plus 4 extra global VeeaMe Days for self-care and 24 paid volunteer hours annually through Veeam Cares
• Paid parental leave: 8 weeks for all parents, 16 weeks for birthing parents
• Medical, dental, and vision coverage starting on your first day
• Mental health support, therapy sessions, and digital wellness tools via our Employee Assistance Program
• 401(k) retirement plan with company matching contributions
• Fertility, adoption, and surrogacy support through Maven, plus paid volunteer time
• AirVet: 24/7 virtual veterinary care at no cost
• Legal services, identity protection, and supplemental health insurance options
• Tax-advantaged spending accounts for healthcare, dependent care, and commuting
• Opportunities to learn and grow through on-demand libraries (LinkedIn Learning, O'Reilly), mentoring, workshops, and learning events like our annual Global Day of Learning
• Compensation Transparency

Benefits

Additional Information

Veeam is the Data and AI Trust Company, specializing in helping organizations ensure their data and AI are fully understood, secured, and resilient to enable the acceleration of safe AI at scale. As the market leader in both data resilience and data security posture management, Veeam is built for the convergence of identity, data, security, and AI risk. Headquartered in Seattle with offices in more than 30 countries, Veeam protects over 550,000 customers worldwide, who trust Veeam to keep their businesses running. Join us as we go fearlessly forward together, growing, learning, and making a real impact for some of the world's biggest brands. Email Marketing Specialist

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