Senior Communication and Marketing Specialist, (CBC News, Ontario), English Services, (On-site)

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Position Title: Senior Communication and Marketing Specialist, (CBC News, Ontario), English Services, (On-site) Status of Employment: Temporary Long-Term (Fixed Term) Position Language Requirement: English Language Skills: English (Reading - C - Advanced), English (Speaking - C - Advanced), English (Writing - C - Advanced) Work at CBC/Radio-Canada At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance. Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians. Unposting Date: 2026-06-26 11:59 PM Are you a vibrant community connector? Creative brand storyteller? Strategic social media marketer? Your role CBC News is looking for a Senior Communications and Marketing Specialist to join the CBC News Ontario Marketing, Communications and Brand team in the Greater Toronto Hamilton Area (GHTA). The successful candidate will collaborate with team members to implement a variety of marketing/communications strategies, projects and initiatives to support CBC's digital, radio and television programming across the GHTA and other areas of Ontario. The successful candidate will report to the Manager of Communications, Marketing and Brand for the Ontario region. This position requires someone with a passion for storytelling and relationship building, a deep understanding of the diverse and changing demographics of the region, and who thrives in fast-paced environments and relishes that no two days are the same. This position is hybrid. An in-office presence in the CBC Toronto station is required, as is the ability to travel and wo rk at community events and locations across the region as required. Please note that this is a 12 month temporary full-time position. Duties for this position may include : Advancing strategic objectives to grow CBC's connections with younger, diverse audiences, creating strategies to identify new audiences and reach people where they are, both in-person and online. Leading and developing community engagement activities for CBC in the GHTA/Ontario regions including working closely with community partners and editorial colleagues on station initiatives, outreach opportunities, community events and stakeholder engagement. Developing, implementing and monitoring strategic integrated marketing plans to promote the CBC brand, programming and initiatives across all platforms (social, digital, radio, TV). Collaborating with cross-functional teams and departments to develop and generate strategic campaigns that attract target audiences and foster meaningful engagement. Create and implement innovative social media strategies to deepen our community connection and promote awareness and attendance for campaigns and events with new audiences. Creating strategies to identify new audiences, create tailored on-line experiences, foster brand engagement and enable community connection. Develop reports demonstrating campaign successes as well as identifying key learnings. Collaborate with marketing communications teams across CBC to elevate national priorities and campaigns while supporting editorial objectives and journalism standards and practices. Cultivate and manage relationships with internal and external partners including community members, partner organizations and vendors. We are looking for a candidate with the following: Post-secondary certificate, diploma or a university degree in Communications/Public Relations or Marketing, or an equivalent combination of education, training and experience. Five or more years of experience in communications, public relations and/or marketing. A strong proven connection to the communities we serve across the Ontario region, and experience developing strategies to connect with new, younger and more diverse audiences. Superior writing, editing and proofreading skills, working knowledge of a wide range of communications and marketing materials and tactics and ability to adapt writing for different audiences and platforms. Strong organization and time management skills with the ability to manage multiple projects on tight deadlines and with attention to detail. Demonstrated ability to plan and coordinate events, both in-person and virtual, including development of critical path, run of show and briefing documents, and understanding of budget management. Demonstrated public speaking and networking skills. Superior social media marketing skills, with a keen understanding of digital/social trends and demonstrable success in creating social media content (filming, editing, posting according to brand guidelines), executing stra

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