Senior Account Executive, Public Relations (B2B Technology)

Responsibilities

• Client Service & Program Management
• Lead tactical execution of key PR program elements including media relations, analyst relations, awards, speaking, and content.
• Manage projects from concept through completion, ensuring alignment with strategic goals, timelines, and budgets.
• Lead regular client communications, including owning and facilitating weekly PR calls and check-ins.
• Serve as a reliable, go-to resource for clients, offering strategic counsel-even under high-pressure or reactive circumstances.
• Develop and present quarterly campaigns and PR plans, incorporating creative themes, trendscapes, and thought leadership.
• Track competitor activity and identify timely opportunities for client commentary and positioning.
• Participate in media training sessions, developing key messages and handling all session follow-up.
• Develop budget recommendations and team priority allocations to support client needs.
• Media & Influencer Relations
• Own and lead media relations efforts, with strong existing relationships across at least 10 key business and industry publications.
• Consistently develop and deliver proactive, creative pitches that generate coverage and drive results for clients and the agency.
• Identify emerging media opportunities and trends, sharing insights across teams to inform strategy and spark new ideas.
• Utilize social and digital channels strategically to amplify earned media and engage with influencer communities.
• Support and participate in social media influencer campaigns, integrating content and coverage amplification strategies.
• Measure and report on the ROI of communications activities, using analytics to optimize future efforts.
• Provide coaching to junior team members to strengthen media relationships and elevate pitching skills.
• Writing & Content Development
• Plan and create strategic content as part of both campaigns and broader PR programs.
• Write and edit a wide range of high-impact materials, including:
• Press releases, pitches, and Q&As
• Award submissions and speaking abstracts
• Contributed articles, blog posts, and executive bios
• Fact sheets, backgrounders, briefing books, and internal client correspondence
• Deliver clear, timely, and articulate communication with clients and internal teams.
• Produce creative, consistent, and media-ready pitches that drive placements.
• Insights, Analytics & Integration
• Lead reporting efforts, leveraging analytics tools to measure results and refine strategies.
• Present performance updates and campaign insights clearly and confidently to clients.
• Collaborate across departments and specialty teams to ensure seamless service integration.
• Help evaluate and implement AI tools into workflows to increase efficiency, speed, and creativity.
• Mentorship & Collaboration
• Mentor junior team members through coaching, feedback, and day-to-day support.
• Foster a collaborative team environment that encourages open communication, shared learning, and creative thinking.
• Model a respectful, proactive, and professional attitude across all teams, clients, and agency partners.
• Support strong team dynamics by managing up and down effectively.
• Agency Engagement & Operations
• Participate in new business efforts, from research to presentation.
• Contribute to Highwire's thought leadership by writing blog posts and engaging with our social channels.
• Attend and encourage participation in networking events and industry panels.
• Help identify opportunities for operational or cultural improvements and share ideas with leadership.
• Professional Growth & Self-Development
• Set and track quarterly goals with your manager, taking ownership of your professional growth.
• Prioritize responsibilities based on impact, client goals, and internal workflow.
• Drive projects forward independently, without requiring frequent check-ins or reminders.
• Identify opportunities for improvement-whether skills, tools, or processes-and propose actionable solutions.
• Consistently meet deadlines or communicate proactively when changes arise.
• Engage in industry networking and development opportunities regularly.
• Success Factors
• 3-5 years of PR/communications experience in an agency setting (required)
• Background in B2B technology sectors such as AI, fintech, enterprise SaaS, and infrastructure
• Demonstrated success in developing media relationships and securing impactful placements
• Strong writing and editing skills across a variety of formats and audiences
• Experience managing mu

Additional Information

Senior Account Executives at Highwire are more than media pros-they are tactical leaders, trusted client partners, and collaborative mentors who drive real results. On our B2B Technology team, they work with some of the most dynamic companies in tech, spanning AI, fintech, enterprise SaaS, and infrastructure. They are skilled communicators, self-starters, and relationship builders who thrive in fast-moving, high-growth environments and play a key role in delivering impactful client programs.

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