At Dobbies, we're proud to have a history dating back to 1865. We were founded by James Dobbie and are the only garden centre retailer to have stores in every nation across the UK.
Our passion and joy for gardens and plants is what makes us special. In our stores, we showcase this through own brand and branded products, concession partners and services. We champion garden living all-year-round.
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Benefits
Holiday - enjoy a well deserved break with 33 annual leave days per year (pro-rata for part time)Discount - treat yourself with generous uncapped discount across our stores with 50% off in our Restaurants, 25% off in the Garden Centre and 10% off in our food hallsHybrid working - a combination of office and home working to help balance your work life balance
Pension - save for the future with our company contributed enhanced Group Pension Plan
Season ticket loans - spread the cost of travel with an interest free loan
Access to Stream - support your financial wellbeing, with ability to access earnings ahead of pay day, save for the future and financial advice
Access to Retail Trust - seek confidential support, access to a Virtual GP, free counselling service and discounted retail rewards with our employee wellbeing platform
Access to Dobbies Academy - continue your development with our eLearning platform and development programmes
Study assistance - invest in your professional development with funded courses and qualifications
The little things to keep you going through the day - free tea, coffee, and milk
Collaborative office space - with access to our wellbeing room, learning resources and even a book swap
Invites to our annual company conference, summer and Christmas social events
Additional Information
We have an exciting opportunity for a Restaurant Marketing Executive to join our Marketing team based in our Central Support Office in Lasswade. This is a customer focussed role that predominantly supports Dobbies restaurants and foodhalls, in conjuction with with wider marketing teams, to deliver first class marketing commmunications across the full marketing mix, that are on brand, drive foodfall and deliver a great customer experience.
Responsibilites
Develop and implement stand-out customer messaging and communications for our restaurants, coffee shops, soft plays, and foodhalls.
Produce clear and concise briefing documents, supplier guidelines and store communication for all marketing campaigns, print point of sale and packaging.
Brief and liaise with our in-house Studio and external agencies to produce marketing materials across a range of channels including (but not exclusively) print, point of sale, digital screens, emails, social and packaging.
Work with the Head of Campaigns & In-Store Communications to forward plan marketing campaigns and develop the messaging and assets required to deliver these.
Support on new menus launches and initiatives alongside the wider restaurant team, both on development and execution, including seasonal menu changes, food shows and trade driving promotions.
Develop trade driving opportunitiies with key third parties to reach wider audiences.
Understand current customer trends & insights and brief any new insights required to the customer insights & research team.
Brief key content creation including lifestyle photography, video content, for use across multiple channels.
Plan and maintain the company trade plan in line with key commercial messages and marketing campaigns to ensure fully integrated multi-channel campaigns.
Support the PR function with messaging, content and assets as required.
Support the Operations function with back of house print, digital screens or point of sale for team initiatives.
Maintain and update the photography management system (WebDam).
Manage the creative and print sign off process as well as budget tracking, sign off and raising of Purchase Orders.
Act as brand guardian, ensuring that brand guidelines and tone of voice are adhered to across all work.
Who we are looking for
High level of computer literacy, including word, excel and powerpoint is essential.
Working knowledge of packaging (desirable not essential)
Strong team player with a can do, positive attitude and collaborative way of working.
Proactive, driven to get things right, every time.
Passionate about delivering creative and engaging customer communications that align with our brand purpose & beliefs.
Customer first focus making sure that we get it right first time for our customer.
Strong planning, prioritisation, information gathering and problem-solving skills.
Comfortable managing multiple tasks within tight deadlines and to budget.
Strong interpersonal skills - you will be building relationships throughout the business and with external agencies.
Exceptional attention to detail across all areas of the role.
Can demonstrate our values at all times - we're one team, getting better everyday. We bring a smile. We live and breathe gardens. We make it work for our customers.
Dobbies · Edinburgh, UK